As I come from an Engineering background, data, technology, experiments, and the problem-solving approach has always been an integral part of life. However, to use that understanding to solve real-world marketing problems has been unbelievable.
During my time at Amura, I have realised that many of the clients do not have the right technology infrastructure. This leads to a lack of customer data and partially correct insights.
Growth marketing framework has the customer at the centre and a layer of technology which gives constant feedback, forming a "closed-loop marketing" system. The framework has provided a lot of opportunities to test out hypotheses (at times preconceived notions) in the form of experimentation and we have understood customer insights a lot better than before running the experiments.
The approach has personally helped me understand the real pain points and solve them to help clients to increase their revenue.