Growth Marketing is a process of devising strategies for the entire marketing funnel. This includes creating several sets of experiments at different stages of the funnel & scaling up the ones that work the best.
The below video makes it very easy to understand how the growth marketing approach works. Take a look!
Basically, digital growth marketing is a scientific method that focuses more on the analytical side of marketing. The insights derived from experimentation further help optimize processes and achieve better results.
The thing is when you don’t put all your eggs in one basket, you save yourself from big losses. Small experiments done through growth marketing not only help you save costs but they help you save time too. So the whole idea is to deliver faster results at lower costs by having agile processes and professionals.
With quicker, shorter experiments instead of large initiatives
By knowing in advance which experiments are successful
By scaling what's working, instead of pushing through what's not
The objective of Growth Marketing is not only to fetch leads, but it also focuses on creating a lifetime value of consumers. So you don’t just acquire new customers but you also retain the existing ones & turn them into brand evangelists.
With Growth marketing, you can focus on the different stages of marketing - contained in the acronym AAARRR, which stands for Awareness, Acquisition, Activation, Revenue, Retention and Referral. Experimentation is done at each stage and every stage is made effective with enticing, engaging and personalised content.
Increase in lead
Reduction in lead acquisition cost
25% per session
Time spent on the website increased
Leads spent more
time on the website
5% to 40%
Online attribution to
Absolute number of
Traditional marketing strategies fail to deliver long-term business growth. That’s where Growth Marketing comes in. Growth marketing is intelligent, data-driven marketing that goes beyond the traditional lead-generation approaches to focus on attracting more engaged customers. By focusing on the entire user lifecycle, growth marketing helps in attracting the right customers, keeping them engaged, and turning them into brand evangelists.