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OVERVIEW

Growth Marketing

Growth Marketing is a process of devising strategies for the entire marketing funnel. This includes creating several sets of experiments at different stages of the funnel & scaling up the ones that work the best.


The below video makes it very easy to understand how the growth marketing approach works. Take a look!


Basically, digital growth marketing is a scientific method that focuses more on the analytical side of marketing. The insights derived from experimentation further help optimize processes and achieve better results.


The thing is when you don’t put all your eggs in one basket, you save yourself from big losses. Small experiments done through growth marketing not only help you save costs but they help you save time too. So the whole idea is to deliver faster results at lower costs by having agile processes and professionals.

The advantages of growth marketing

Growth Marketing Faster go-to-market

Faster go-to-market

With quicker, shorter experiments instead of large initiatives

Growth Marketing Client Focus

Time-saving results

By knowing in advance which experiments are successful

Growth Marketing Better ROI

Better ROI

By scaling what's working, instead of pushing through what's not

7 Steps of Growth Marketing

  • Understanding the Conversion Funnel using Pirate Metrics (AAARRR)
  • Pick Areas of Focus
  • Brainstorm Experiments
  • Prioritize Ideas for Experiments
  • Device Hypothesis for Experiments
  • Run Controlled Experiments
  • Scale the Winning Experiments and Drop the Others
How does growth marketing work?

Consumer Journey

Lifetime Consumer Journey. Engineered.

The objective of Growth Marketing is not only to fetch leads, but it also focuses on creating a lifetime value of consumers. So you don’t just acquire new customers but you also retain the existing ones & turn them into brand evangelists.

With Growth marketing, you can focus on the different stages of marketing - contained in the acronym AAARRR, which stands for Awareness, Acquisition, Activation, Revenue, Retention and Referral. Experimentation is done at each stage and every stage is made effective with enticing, engaging and personalised content.

Case Studies

Challenges. Engineered.

01
Bank of Baroda Success Story

200%

Increase in lead
delivery

400%

Reduction in lead acquisition cost

25% per session

Time spent on the website increased

How does growth marketing work?
02
Cipla Success Story

131%

Leads spent more
time on the website

5% to 40%

Online attribution to
sales increased

850%

Absolute number of
conversions increased

How does growth marketing work?
03
Amanora Success Story

9000+

Leads garnered

3100+

Site visits

Rs. 312

Acquisition cost

How does growth marketing work?

FAQ

What is Growth Marketing?

Traditional marketing strategies fail to deliver long-term business growth. That’s where Growth Marketing comes in. Growth marketing is intelligent, data-driven marketing that goes beyond the traditional lead-generation approaches to focus on attracting more engaged customers. By focusing on the entire user lifecycle, growth marketing helps in attracting the right customers, keeping them engaged, and turning them into brand evangelists.

What does the Growth Marketing Model involve?
How is Growth Marketing different from Traditional Marketing?
What are the ways in which growth marketing is better than traditional marketing?
What is the difference between Growth Marketing and Growth Hacking?
What does a Growth Marketer do?
What are the key features of growth marketing?