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What is Growth Marketing?

Category : Growth Marketing Author : Team Amura Date : 05 Aug 2019

The Indian advertising industry is anticipated to be the second-fastest-growing advertising market in Asia after China. According to WARC's latest Global Ad Trends report, Indian ad spends, growing at a rate of 11.9% is estimated to reach $9.3 billion in 2019. When we look at the digital landscape, the compound annual growth rate (CAGR) of the advertisement market in India is expected to grow at 33.5%, crossing the $3.8 billion mark by 2020. (Report by Confederation of Indian Industry (CII) and KPMG)

This rapid growth in the advertising sector can be attributed to the increase in the number of businesses contributing to the rising spends. In such a competitive environment, it can be hard for any business to stand out. To break through the clutter, you need to adopt a marketing strategy that goes beyond just customer acquisition; a strategy that’s intelligent, iterative, engaging and creative.

Introducing Growth Marketing

You must have heard of the term growth marketing at least once in the past few years. This increasingly popular marketing discipline, particularly in the start-up world, covers a gamut of customer nurturing techniques and tactics, designed with the single-minded focus to grow businesses quickly and efficiently.

Think of growth marketing as marketing 2.0. It is using traditional marketing as your base and adding layers of smart insights and well-tuned ‘twists’ that elevate every aspect of a user’s experience. Doing so ensures robust and sustainable growth for any business.

In general, a growth marketer is a bit savvier than a traditional marketer.

Growth Marketing Approach

Gone are the days of ‘Mad Men’ when a marketer would present the creative message of the campaign to the client, wash his hands clean and pour himself a relaxing drink. What Don Draper lacked in thinking holistically, growth marketers take care of the entire customer funnel, not just the top.

Key Features

Growth marketers differ from the traditional “set it and forget it” attitude on the hope that things will work out for the best. Growth marketers are unrelenting in their pursuit to achieve growth through constant ad testing, website tweaks, and generating newer solutions. Know more about growth marketing vs traditional marketing

Growth marketing involves adding value through customer funnel. In simpler words, growth marketing attracts users, engages and retains them with the intention of finally turning them into your brand champions.

The best growth marketers should be:

There’s no guessing or gut feeling in growth marketing. They dive deep into the data and figure out strategies that are working, making use of all the modern analysis tools at their disposal.

When you are looking to grow, having creative ideas is a must. When AirBnB started, they provided free professional photography services to every person listing with them – which became a key driver for their growth.

As a marketer, your goal is not tricking people into buying something they don’t want, but to communicate its benefits. To do that and eventually help people with your product or service, you would have to understand it better.

Trying newer things that fail shouldn’t be a de-motivator. On the contrary, failed experiments are the quickest way to gain valuable information, eventually hitting the right chords.

An essential ability of a successful growth marketer is the ability to blend both qualitative and quantitative info into a compelling story that will resonate with your audience.

  • Data-Driven
  • Creative
  • Product/Service Understanding
  • Try New Things
  • Storyteller
 

Growth Marketing. Engineered.

According to Hubspot, by 2019, 51% of smartphone users have discovered a new product or company while searching online on their phones. In today’s modern world, businesses need to be at the forefront of online traffic.  Understanding consumer behaviour and effectively marketing your business require expert data-driven marketers.

Being a growth marketing agency for the past 10 years, Amura has been helping clients grow their businesses with a dedicated team of marketing experts focused on growth. Our highly involved strategies cater to the entire funnel; we try newer hypothesis, put them to the test and quickly zero in on what works. To see how we have helped reputed brands grow their business, check out our case studies.

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Comments (52)

  Sylvia posted 17 days ago

Growth marketing looks like a promising career path to take. I'll be seriously thinking about it from now on.

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  Storm posted 17 days ago

I am a bit ashamed that it is only now I am learning about growth marketing. I can't thank you enough for opening my eyes to this fascinating industry trend.

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  Anderson posted 17 days ago

Growth marketing is basically traditional marketing on steroids. It is better in technically every aspect.

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  Shantel posted 17 days ago

Thanks so much for linking the video on growth marketing. It makes the article even clearer.

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  Louis posted 17 days ago

Growth marketing is a more holistic approach than the traditional marketing. It identifies the challenges of the ever changing market and adapts to it.

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  Teddy posted 17 days ago

I am happy with how things are in the marketing and advertising scene. We are seeing new innovative ways to market products with each passing day.

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  Daphne posted 17 days ago

"To break through the clutter, you need to adopt a marketing strategy that goes beyond just customer acquisition." That's very good advice and all pharma companies should heed it. It might just save their businesses.

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  Oliver posted 17 days ago

I think the marketing sector is at a very good place. Companies are inventing new marketing methodologies each day!

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  Patricia posted 17 days ago

With ever increasing number of companies, the competition is getting even stiffer. More competition guarantees a steady growth for the marketing scene.

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  Meg W posted 17 days ago

A lot of new businesses are coming up every day. This contributes greatly to the rapid growth of the advertising sector.

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  Roy posted 17 days ago

The numbers all indicate to a very good forecast for the growth of marketing in India. This should come as welcome news for the pharma companies.

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  Terry posted 19 days ago

Wow! You guys are some deep thinkers. This article has opened my eyes and mind to a whole new way of looking at marketing. I willl definitely be reading through your other posts for sure!

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  Mary Tatung posted 19 days ago

The growth marketing concept has been explained wonderfully. It is a highly informative article.

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  Oladele O. O. posted 19 days ago

I really appreciate and love this research report. Marketing has gone beyond the traditional way of it. I would love to request for this post for more emphasis on holistic.

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  Janine Bocateja posted 19 days ago

I really don't have any idea about Growth Marketing thank you for sharing this knowledge with me. I would defnitely use this strategy to be successful someday.

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  DAVID MUREITHI posted 20 days ago

Growth leads to competition. This thus leads to more advertising. It is very significant in business growth.

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  Ronak Sharma posted 20 days ago

The concept of Growth marketing has put forward in a very detailed way. What should be the steps to follow in order to grow the business & gain more potential customers as per growth marketing concept?

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  Aditi Pareek posted 20 days ago

This really summarizes how we should be looking at marketing. Also since growth marketing is more data driven, we can even actually try a few different things and conclude which worked better in the initial stage itself. Just had a doubt. The video mentions that growth marketing involves quicker executions. Can you please elaborate how are we achieving that?

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  Jitesh Harivansh posted 20 days ago

Got an understanding on a broader level about growth marketing, some examples or real life case study where growth marketing was implemented would give us an exact idea about the concept and we would better relate to it.

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  Jitesh Harivansh posted 20 days ago

Got an understanding on a broader level about growth marketing, some examples or real life case study where growth marketing was implemented would give us an exact idea about the concept and we would better relate to it.

Leave a Reply

  Danielle M posted 20 days ago

Marketing has changed alot in the last years, I'm sure its growing very fast supported in new digital strategies. Is good to know that this sector is growing fast in India.

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  Erza posted 20 days ago

Try new things maybe right to describe this. Traditional marketing aint enough anymore. With the development of social media. WE are now in a new ballgame. I am no expert but I like what I see here.

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  Victor Palmer posted 20 days ago

The growth marketing tactics are something which every firm needs to focus to assist the business. A good approach is highly effective to do so.

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  Akinleye posted 21 days ago

Growth marketing is becoming so reasonable now. This concept is so welcomed.

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  Mico posted 21 days ago

what is this concept for? Company secret recipe? In any case nice of you to share it for everyone to see. Thanks for sharing!!

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  AJ posted 21 days ago

Growth marketing strategies are something every company nowadays should focus on in order to help thrive their business. A holistic approach is definitely much more effective way to do so, rather than the very traditional methods.

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  Deepika posted 22 days ago

What are some of the important Growth marketing best practies?

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  Tanny posted 22 days ago

Yes I agree a marketer shouldn't trick people into buying. The best bet will be showing people the benefits.

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  Gaurav Parmar posted 22 days ago

Yes, it is a fact that Amura has indeed assisted clients to enhance their business. They have a good team of marketing experts.

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  Oyeyipo Oladele posted 22 days ago

Growth of marketing made easy and simple by your blog. Am glad am part of the opportuned to read this post.

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  Jiffy Rando posted 22 days ago

This is a new concept to me to be honest but I appreciate the introduction. I guess this is what new marketing looks like huh? Welcome to the future.

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  Prince posted 22 days ago

Growth marketing attracts users, engages and retains them with the intention of finally turning them into your brand champions. This is the main goal of marketing and no business owner won't love to see this happen. I really wanna get more knowledge about it please.

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  Athena posted 22 days ago

What a very interesting read. Is growth marketing same as growth hacking?

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  Kei posted 22 days ago

Growth marketing is much better than the traditional. In our generation today, business are in great advantages.

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  Angelo posted 22 days ago

I can say that Amura is a great company that will surely help your business. Thank you for the informative contents.

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  conrad pranze villas posted 23 days ago

Interesting. I am really happy to be able to come around your blog. I will be sharing these with my colleagues.

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  Praveen Kumar posted 24 days ago

The blog makes it pretty clear why to opt for a growth marketing agency. But are the growth marketing agencies budget friendly?

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  Abeer posted 24 days ago

Good read. A very detailed article about growth marketing. I agree that we are no longer in the era of traditional marketing. Can you specify for which industries/sectors growth marketing can work?

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  Sakina posted 24 days ago

Nice concept!! Any specific plan for this?

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  Arun Nayar posted 25 days ago

Thank you for this detailed article about growth marketing. I heard a similar term "growth hacking" both are same or is there any difference between growth hacking and growth marketing?

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  Sayali posted about 2 months ago

I agree. The days of traditional digital marketing are behind us. In an era where competition is large, a growth-oriented mindset is the need of the hour.

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  Vijay Prashanth posted about 2 months ago

Thanks for the article. I had no idea that something like growth marketing existed.

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  Deepesh Moad posted about 2 months ago

Growth marketing is far better than digital marketing to increase the audience and sales of a company.

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  Nitesh Bhati posted about 2 months ago

You have explained growth marketing in very effective way. This blog post will be very useful for the startups.

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  Sachin Rawat posted about 2 months ago

I don't have depth knowledge about growth marketing but I've started reading about it online. I found this post very informative and easy to understand. Thanks for sharing such a nice article.

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  Rahul Sharma posted about 2 months ago

Good thought starter. I would love to read an article where you explain the process a little thoroughly.

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  Aman S posted about 2 months ago

I came across something about growth hacking in an article I had read earlier. Are there any key differences between growth marketing and hacking?

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  Anilesh posted about 2 months ago

Good read. It's a new topic for me so all your articles on this are providing me with newer insights. Thanks!

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  Deepak Mehta posted about 2 months ago

Meaningful post! Thank you for sharing the comparison between growth marketing and traditional marketing. It is clear here that growth marketing is the most effective technique compared to any marketing technique.

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  Hemisha posted 3 months ago

Very interesting.

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  John posted 3 months ago

With rising digital advertising spends, even the orthodox industries are trying their hands at going digital. Growth marketing seems like a smart way to transition.

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  Chetan posted 3 months ago

Nice Article!!

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