While planning and executing marketing for any healthcare brand – pharma, nutraceuticals, or more, the selection of approach to go-to-market differs a lot. Multiple factors come into the picture, like compliances, advertising norms, platform limitations, sales and distribution channels, and so on. Based on whether the products are RX, OTX, OTC or medical tools and equipment, a new marketing challenge may evolve.
Strict regulations limit direct-to-consumer communication, requiring compliance with FDA and global guidelines. Building trust with HCPs is key, with a focus on delivering scientific content and personalised engagement.
How does Amura cater to such challenges:
Bridging the communication gap between HCPs and patients. Educating patients while maintaining HCP trust is crucial for adoption.
How does Amura cater to such challenges:
Differentiating products with HCP validation and balancing D2C and e-commerce strategies in a competitive market.
How does Amura cater to such challenges:
Standing out in a competitive market while addressing patient concerns about cost, quality, and personalised care.
How does Amura cater to such challenges:
Amura offers comprehensive digital marketing solutions specifically designed for healthcare and pharmaceutical brands in India.
Category: Pharma and Healthcare
Results: Amura boosted an Ayurvedic brand's traffic by 2.5X and conversions by 140%
Category: Market Automation & AI
Results: Amura boosted Cipla's sales with innovative e-commerce strategies
Category: Pharma and Healthcare
Results: Amura amplified Skin & Hair Academy's digital engagement exponentially
"Amura's game-changing Account-based Marketing strategy and end-to-end HubSpot integration assisted us in reaching our sales and marketing goals."
"From strategic planning, media buying, to MarTech integration, Amura's well-rounded approach helped us scale our brand exponentially in the last six months."
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