Leading Ayurvedic Wellness Brand
About the Client
Our client is a modern Ayurvedic wellness brand delivering clinically validated herbal supplements across India and the USA. Bridging traditional Ayurvedic wisdom with scientific research, they offer high-efficacy, standardized formulations backed by clinical trials.
With a diverse portfolio spanning gut health, respiratory care, immunity, joint health, and memory enhancement, the brand ensures 100% herbal extracts with no added powders or synthetics. Supported by a strong medical advisory board and global presence, they are trusted leaders in evidence-backed Ayurveda.
Our Objective
The marketing initiative aimed to scale the brand’s presence as a scientifically backed Ayurvedic leader and boost performance
across awareness, engagement, and conversions. Specific goals included:
Build brand trust and awareness in the Ayurvedic space through evidence-backed content
Increase website sessions and conversions for key SKUs
Improve lead quality and customer retention with full-funnel strategies
Key Marketing Challenges
01
Perception of Ayurveda as slow, unscientific, or generic
02
Low repeat customer rate due to lack of structured retention strategy
03
Limited awareness of clinical studies and doctor involvement
04
Fragmented customer journeys across platforms (Meta, Google, website, WhatsApp)
Our Approach
We built a performance-driven marketing ecosystem combining compelling storytelling with
conversion-focused tactics:
ABM & Geo-Targeting Strategy
Focused on metro cities with a growing demand for clean, credible Ayurvedic solutions
Launched interest-based and symptom-specific campaigns (e.g., constipation, stress, memory loss)
Full-Funnel Content Marketing
Leveraged clinical studies and doctor videos as proof points
Built educational blog content and remarketing journeys to drive decision-making
Created WhatsApp & Email flows for lead nurturing and subscription journeys
Engagement & Retention
Prioritized high-LTV products and combos (e.g., Kabz Nil + LivGood)
Re-engaged past users through automated WhatsApp journeys
Introduced review collection and reorder nudges to boost retention
Amura’s Execution
We deployed a mix of MarTech tools, data-driven targeting, and content marketing to optimize outcomes:
Key Actions
Platform-Wise Campaigns
Launched symptom-led campaigns on Meta, Google, and YouTube targeting different pain points (gut health, respiratory issues, memory loss)
WhatsApp Automation
Enabled reorder nudges, COD confirmations, and engagement reminders through personalized messaging
Landing Page Optimization
Enhanced product pages with clinical proof, user reviews, and improved content hierarchy
CRM Integration
Captured user journey data and improved lead scoring and segmentation for retention-focused campaigns
Results
2.5X
Increase in website traffic
140%
Increase in Conversion rate, from 1.6% to 3.9%
38%
Growth in repeat purchases
30%
Rise in average order value
215%
Increase in YouTube engagement