Identify
Define the ideal customer profile, build the target-account universe and identify the stakeholders involved in each buying decision.
Account-Based Growth,
Engineered with AI.
Amura's account based marketing services connect account intelligence, personalised content, email marketing, outreach, CRM and sales through one intelligent growth system.
The B2B Growth Challenge
More Leads Do Not Always Create More Opportunities.
86%
of B2B purchases stall during the buying process.
47%
struggle to prove ABM ROI.
43%
struggle with marketing and sales alignment.
40%
struggle to scale their ABM programmes.
The Intelligent ABM System
One Intelligence Across Every Priority Account.
Amura Intelligence connects account data, intent signals, CRM activity and sales feedback through one agentic system. It helps marketing and sales progress high-value accounts faster, build a stronger pipeline and improve revenue growth.
Prioritise
Continuously combine fit, intent, engagement and opportunity signals to identify accounts with stronger revenue potential.
Engage
Create account-specific and role-specific experiences across content, advertising, email and sales outreach.
Activate
Turn account signals into coordinated marketing and sales actions.
Learn
Measure account engagement, buying-group progression, pipeline movement and revenue outcomes, and improve future actions.
What Our ABM Services Include
Everything Needed to Move Accounts Towards Revenue.
A complete set of account-based marketing services designed to identify the right accounts, understand their buying context, engage the full committee and connect every signal to sales action.
ICP and Target-Account Strategy
Define high-potential accounts by industry, geography, company size, technology and business need.
Account Intelligence
Research company priorities, market activity, engagement and buying intent.
Buying-Committee Mapping
Identify decision-makers, influencers, users and internal champions.
Lead and Account Scoring
Prioritise contacts and accounts using fit, intent and engagement signals.
Personalised Content
Build account-, industry- and stakeholder-specific communication.
Email Marketing Services
Create automated nurturing journeys based on account and buying stage.
Outreach Campaigns
Coordinate email, LinkedIn, paid media, remarketing and sales outreach.
CRM and Sales Orchestration
Connect engagement signals with follow-up, alerts and opportunity tracking.
Outcomes We Engineer
Measure Account Movement,
Not Clicks Alone.
Our B2B marketing services are measured through:
- Priority accounts engaged
- Buying-committee coverage
- Qualified meetings generated
- Sales-ready accounts identified
- Opportunities created
- Pipeline influenced
- Account conversion improved
Proof, Not Promises.Real ABM programmes.
Real ABM programmes.
Real account movement.
Add a relevant B2B or manufacturing case study showing account engagement, qualified enquiries, meetings or revenue impact.
Industrial Cooling Leader
Pipeline at scale for the world's largest air-cooler manufacturer.
30000+Leads generated
10000+SQLs delivered
₹25 Cr+Revenue generated
An Indian multinational operating in over 60 countries and the world's largest air-cooler manufacturer. Their Large Space Venti-cooling solutions combine air cooling and ventilation, ideal for factories, warehouses and large semi-open spaces.
Global Adhesives Brand
Email-led demand engine for a global adhesives leader.
94 SQLsvia email in 4 months
+200%increase in open rates
₹4 L+ LTVfrom outreach campaigns
A global leader in industrial adhesives trusted across automotive, manufacturing, packaging, electronics and maintenance. The brand wanted to deepen engagement and lift conversions in India's fast-growing ACM segment.
Mark Compressors
450+Target accounts engaged
120+Sales accepted leads
₹18 Cr+Pipeline value added
Founded in Italy in 1970 and now part of the Atlas Copco Group, Mark Compressors manufactures custom-built air compressors for industry. Amura partnered with them to establish their digital footprint after their 2015 expansion into India.
FAQs
Answers to the ABM questions we hear most.
ABM, or account based marketing, is a B2B growth approach that focuses marketing and sales resources on selected high-value accounts rather than targeting a broad market with generic campaigns.
Traditional B2B marketing often focuses on generating individual leads at scale. ABM focuses on engaging complete accounts and buying committees, helping marketing and sales work towards shared pipeline and revenue outcomes.
Lead scoring evaluates individual contacts, while account scoring combines engagement across multiple stakeholders with business fit and intent. Together, they help teams identify which accounts are moving closer to a buying decision.
Amura connects account intelligence, campaigns, email marketing, CRM, lead scoring and sales activation through Amura Intelligence. This allows every activity to contribute to one coordinated account journey rather than operating as a separate service.
Account based marketing services include ICP development, target-account research, account scoring, buying committee mapping, personalised content, paid activation, email marketing, outreach campaigns, CRM workflows and account-level analytics.
Account-based email marketing delivers communication based on the account, stakeholder role and buying stage. It can support education, nurturing, sales follow-up, event engagement and opportunity progression.
An ABM outreach campaign may include personalised email, LinkedIn outreach, executive communication, content sharing, remarketing and coordinated sales follow-up across selected accounts.
Ready to Move ForwardYour Highest-Value Accounts Deserve
Your Highest-Value Accounts Deserve
More Than Generic Marketing.
Amura combines ABM, email marketing services, lead scoring, outreach services, CRM and sales activation through Amura Intelligence. Build a connected account-based growth system that helps marketing and sales focus on the opportunities most likely to convert.