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How to Build Effective Social Media Strategy for Real Estate

Category : Real Estate Marketing Author : Team Amura Date : 23 Jul 2020

Most realtors struggle with generating leads from their marketing strategies in the face of intense competition. Real estate social media marketing can revolutionize the way realtors expand their outreach, build a following, and make deals. Effective real estate social media marketing entails giving the homebuyers and sellers exactly what they are looking to leverage from a real estate agent's social media presence. Using intelligent marketing solutions and strategies through best social media channels, realtors can craft tailored outcomes for their target markets and gain a competitive edge.

real estate social media marketing
real estate social media marketing
  1. Build a Wholesome and Informative Social Media Experience

  2. For buyers, details about the locality and the town are of equal importance as the property itself. They would be delighted to know the wholesome picture before they make any hefty real estate purchases.

    Your real estate social media marketing strategy must feature the best and the worst of all the aspects of a property and its surroundings. Upscale your social media handle and give your buyers more than the basic demographic statistics and help them understand the kind of markets you cater to.

    This helps you engage your target audience effectively and even builds credibility. Use official social media handles of the cities you serve in your social media posts to promote your listings. If an official social media account picks up on your posts, they may re-share your post with their broader audience base, working wonders for your outreach.

    real estate social media strategy
    real estate social media strategy
  3. Curate the Best Mix of Social Media Platforms to Suit Your Needs

  4. The nature of the product or service being sold and the audience demographic must define the mix of social media platforms a realtor must use for marketing.

    The wide variety of social media networks at your disposal may confuse you when it comes to promoting your real estate business. Choose social media avenues wherein your target demographics and persona are adequately represented.

    For example, LinkedIn is an unconventional social network for real estate, with millions of users representing multiple demographics. Another unusual pick for real estate social media marketing is Pinterest. Most Pinterest users use it to explore, and realtors must feature beautiful pictures of their portfolio properties to draw the user's attention on the channel. Make it a point to share your contact information on all social media handles to promote direct communication. Additionally, you can also engage your audience by sharing valuable home improvement and interior design tips.

    real estate social media marketing strategy
    real estate social media marketing strategy
  5. Be Consistent with Real Estate Social Media Marketing

  6. Social media channels often boast of subscribers that range in billions and include celebrated brands and businesses and the general public. Most popular brands have a strong social media presence of these networks and overshadow the presence of small companies trying to build communities of followers for themselves.

    Budding realtors can establish an influential social media presence by consistently publishing relevant and relatable content of their social media handles. All social media channels have an ideal number of posts per day; real estate business must use this knowledge for their own advantage. Regardless of whether it is Facebook, Twitter, Instagram, LinkedIn, or Snapchat, publishing consistency can help you win followers and create engagement. It is best to come up with a pre-planned content calendar for all the channels you wish to leverage.

    Real Estate Social Media Marketing
    Real Estate Social Media Marketing
  7. Monetize Your Real Estate Social Media Marketing Campaign

  8. In the past, real estate businesses enjoyed great success using social media to publish both paid and organic content. Realtors must optimize their social media posts and ads for the best results. Social media ads are a dynamic way to reach out to your target segment through social media networks. With high algorithm formatting, social media ads can educate real estate business owners about how their advertising should be targeted.

    Real Estate Social Media Marketing Campaign
    Real Estate Social Media Marketing Campaign
  9. Leverage the Power of Social Media Analytics Tools

  10. Real estate businesses must monitor data and analyze results to brush up their social media strategy. Social media analytics can help realtors keep a strict track of the performance of the content they publish. They can develop insights about what kind of content works for what kind of audience, what's the best time to post content on different social media platforms and what maximizes audience engagement. In short, leveraging social media analytics helps them see which social media channel is of most value to their business.

    Results from the analytical tools can help real estate businesses improve both their organic and paid social strategies. Businesses can tailor future content and messaging for their real estate social media marketing in a planned manner to maximize their outcomes.

Conclusion

We live in times when social media has the power to influence decision making in incredible ways. Activities like real estate reviews from previous customers, online collaboration campaigns with authorities and experts, live streaming house tours, and virtual open houses through a real estate social media channel can build credibility for your real estate business. As long as realtors focus on generating end-user centric content, results will keep pouring in.

Get Started: To know more about social media marketing strategy for real estate, get in touch with our real estate marketing experts.

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Comments (21)

  Sylvia posted about 2 months ago

Many thanks for pointing out the power of social media analytics. They provide very good insight in terms of how potential customers engaged with your content.

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  Storm posted about 2 months ago

A platform like Pinterest would provide the best avenue for a real estate firm to market itself. The reason for this is that people looking for homes would normally seek inspiration from Pinterest.

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  Anderson posted about 2 months ago

Among the best things that can happen when using social media marketing is other people sharing and reposting your posts. The outreach from this is indeed insane!

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  Shantel posted about 2 months ago

Adding your business details to your social media page also helps. It makes your business appear more credible.

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  Louis posted about 2 months ago

A wholesome and informative social media experience can be the difference between success and failure. A lot of time should be spent creating the best social media experience for potential customers.

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  Teddy posted about 2 months ago

Incorporating techniques like virtual tours while using social media marketing can prove to be highly effective. I hope we get to see more real estate companies adopting this.

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  Daphne posted about 2 months ago

Most real Estate firms are hesitant to adopt social media marketing. They like doing things the traditional way but that is slowly changing.

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  Oliver posted about 2 months ago

The upside of social media marketing for real estate is that targeted ads can be used. That can be powerful in making deals.

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  Patricia posted about 2 months ago

I have been seeing an increasing number of people resort to social media whenever looking to purchase homes. That makes social media a very good platform for marketing real estate.

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  Meg W posted about 2 months ago

Could you recommend the best social media platform for real estate developers. There are just too many platforms out there nowadays.

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  Roy posted about 2 months ago

If done effectively, social media marketing can drive a lot of sales to a real estate business. Any real estate that isn't taking advantage of social media is losing out greatly.

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  Anyi Lizeth Gaitan posted 2 months ago

It seems to me that the most important thing is the credibility that we show to our clients by being very successful and honest when offering a service or a property.

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  Soni Singh posted 2 months ago

Social media has the power to impact decisions in several ways. Some of the aspects like real estate from past customers plays a big role.

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  AJ posted 2 months ago

Social media is everything nowadays. Companies should really take advantage of the benefits it could give them.

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  Bill posted 2 months ago

Social media helps to get leads for realtors.It good to be Consistent with Real Estate Social Media Marketing

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  Vanessa posted 2 months ago

Wonderful tips, I agree with all ofthem especially with the one about bringing to the customers a great experience.

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  David Tjoe posted 2 months ago

Social media has changed the way real estate businesses reach their clients and has forced companies to be more interactive and more tailored to their audience. However most real estate brands fail to maximize their efficiency online but the information in this article has provided tips on how to do so.

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  conrad pranze villas posted 2 months ago

Being able to learn these things free is valuable. I really appreciate the fact that you are using your own knowledge to help other people.

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  Alex posted 2 months ago

Now this is weird. I know that everything is digital but in real estate the more you should see what you are buying. Photos wont cut it but it can work.

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  Susy R posted 2 months ago

That's right, social media has become an integral part of everyday life. Globally, there are more than 3 billion active social media users. So social media marketing is considered the most effective tactic in reaching clients.

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  Oyeyipo Oladele posted 2 months ago

Social media has taken space virtually in our day to day activities. So I see no reason why real estate personnel should let advertising or strategies for marketing on social handles go off there way. Thanks for this cool tips.

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