7 Real Estate Lead Generation Strategies You should Try

Category : Real Estate Marketing Author : Team Amura Date : 18 Aug 2020

In the competitive field of real estate, you require real estate lead generation to attract the buyers. It can be either done by inbound or by outbound marketing. When you try to publish SEO optimized, then you draw the viewers to visit the website. This is inbound marketing. Another type of generating leads in real estate is outbound marketing. Here, traditional methods of marketing are followed when you already have some necessary information about your audience.

However, it would help if you went through the below-discussed lead generation strategies to attract buyers and sellers.

  • 1.

    Social Media Marketing:

Due to advanced technologies and digitalization, the methods of marketing have started to change. One of the most effective ways of marketing and real estate lead generation is social media. People spend a lot of time on different social media platforms regularly. You can opt for paid advertisements on some widely used social media platforms.Make your account on these social media platforms and keep posting relevant and useful information about the services and your company. This way, you can generate a number of leads at an affordable price. The potential clients can approach you through your social media accounts

Also read: How to Build Effective Social Media Strategy for Real Estate

real estate lead generation
real estate lead generation

If your real estate company is not known by the locals, then generating leads in real estate becomes quite can introduce your company to the locals by regulating and conducting some community services. You can organize some charity events in public places. This will help you in creating a positive impression in front of attendees. Therefore, you will be generating some leads from these community services.Participating in charity programs or volunteering will also help you to advertise your company. The more you are active in the community services, the more you will interact with the locals, and the more will be real estate lead generation.

  • 2.

    Community Services:

real estate lead generation
real estate lead generation
  • 3.

    Develop a Video:

Marketing can also be done efficiently by developing a video. When a person who wants to buy, sell, or rent a property gains information through a video, they are more likely to show interest in your company. It is believed that developing a video increases lead generation by two times. The agents who have made a video for marketing are more successful in terms of leads than the people who haven’t.

For lead generation, your video must be the best and quite informative. You can either involve any kind of general information or can conduct a question-answer round with one of your past clients. If you ensure that the video is interesting, then people will be attracted, providing you more and more leads.

real estate lead generation
real estate lead generation
  • 4.

    Constant Content Creation:

Have you developed a website where you keep updating your leads with any kind of blogs, newspapers, or magazines? Then make sure that you keep updating it by bringing fresh content to your page. This will send the notification to your client and will also remind them about buying, selling, or renting the property.

Always provide the readers with some useful information so that they keep visiting your page and continue maintaining these services subscribed. When you have posted some interesting information, the readers will share the same with their friends and relatives. This will help in generating new leads.

real estate lead
real estate lead
  • 5.

    Improve Your Customer Service:

When any of the leads try contacting you, then you must be kind and gentle to them. Listen carefully why they want from you and then respond accordingly. Lack of proper communication will not leave a good impression in front of your clients. Also, try being responsive to calls, messages, and emails. When you improve your customer service, the client will be impressed!

You might like: How to Create a Real Estate Marketing Plan: 7 Easy Steps

real estate lead
real estate lead
  • 6.

    Make Your Website Look Attractive:

When you are getting your website built, ensure that the overall design, as well as the selected color combination, looks attractive. When a user visits your site, then they should be able to access all the given information. Select the color scheme that is comfortable for reading the text.

If the design of your website is attractive, then the visitors will stay there for a longer time. In this way, real estate lead generation can be made more accessible. Do not forget to emphasize on designing your business or visiting cards.

real estate lead
real estate lead
  • 7.

    Study Market Before Making Decisions:

Before you build a strategy or make decisions, make sure that you are well aware of the market. When you study what is going around and what people need when it comes to real estate, then you can make wise decisions.

Providing the exact services that people want can help in generating leads in real estate. Use all the statistics and analysis available from different sources. Try to sort out what you can offer to your clients to generate more leads. Keep updating these strategies and decisions with a change in the condition and needs of the market.

real estate lead for new agents
real estate lead for new agents


In order to generate maximum leads, you mainly need to focus on the way you are interacting with them. You must also give emphasis on all the real estate marketing techniques that we have discussed for lead generation. To attract more leads, you shall make your customer services better and make your website look attractive. This will be quite beneficial to grow your company by getting introduced to more leads.
Being aware and having a good knowledge of the market is equally important. To reach the maximum number of people for marketing, you can rely on different social media platforms. These are some of the best lead generation strategies that you must follow.

To discuss customized lead generation strategies for your business, feel free to get in touch with us at

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