What used to be an industry that relied on face-to-face interaction has now moved online. Did you know that 51% of marketing professionals who use videos in their digital marketing campaigns witness revenue growth 49% faster than non-video users? Thus, any insurance company that embraces the art of video marketing is bound to witness unmatched growth.
Strategies for Insurance Video Marketing:
Here is a list of the seven best video marketing strategies and ideas for the agencies that are a part of the insurance industry
First Things First: Why Video?
Social video marketing is critical to any business that wants to reach out to their customers more effectively. Statistics prove that over 3.5 hours a day on an average are spent by your target customers on their mobile phones. If you have any social media account you already know how important videos are and even you must have spent hours in a day watching videos while scrolling through your social media accounts. This is where your audience lies and here is where you capture their attention.
If you wish that your messaging stays with the customers, video is your way to go. Be it the breaking down of complex insurance concepts or promotion of the cost-effectiveness of your policies, video marketing plays a significant role in breaking down stigmas surrounding insurance and facilitating you to establish an emotional connection with your audience.
Standing-Out Leads To More Leads
You are obviously not the first one to have thought of video marketing for your insurance products and you will not be the last one either. Therefore, it is extremely important for you as an insurance agency to stand out through your video marketing in order to be able to generate more insurance leads. With great lighting, creative content or unmatched clarity of your camera, your videos must be good enough to capture your audience’s attention, the span of which is not more than three seconds. While three seconds might seem like an awfully small amount of time, various marketing agencies have been able to get creative even in lesser amounts of time.
Ensure Overall Authenticity
From client testimonials to the content that you put out there, you must maintain 100% authenticity in all your videos. This will not only help you get better digital reach but will also enhance your goodwill as a credible insurance marketing agency. Exuding passion, trustworthiness and confidence through your videos will guarantee authenticity and further guarantee growth.
Also, when you are being authentic through your video marketing, you will boast a level of gravitas that is bound to attract your target audience.
Mix And Match
Many insurance agencies make the mistake of trying to advertise a single product through their video. While sticking to one product will give you space and time to explain the product effectively, you do not have to completely ignore the other products. Try bringing in as many products as possible. Additionally, to exhibit the versatility and innovation, you could do tutorial screencasting. One of the best techniques of insurance video marketing is tutorial screencasting. The insurance industry is still new to online culture. One of the many barriers that your customers face is navigating their way through your website, app, or other online platforms. Screencasting a tutorial video will help you help your audience, which will further help you.
It is unfortunate but true that the insurance industry is seen in a negative light. Thus, to show your audience how you are helping people live better and safer lives, you can show them where you come from and how you function. Engaging and short behind-the-scenes videos of your employees having fun or going out on trips could add significant value to your insurance video marketing.
As an insurance company in the industry, there comes that every year where all eyes are on you. The day of the year-in-review.Try to make an engaging year-in-review video. Publish it on all your social media platforms as a part of your life insurance video marketing strategy. People are more likely to watch a video than sit and go through pages and pages of data.
Consider Target Marketing
Market to who matters. Creating generic videos for your life insurance video marketing will not generate the revenue that you are aiming for. Creating short and specific videos for a particular target group helps you micro-market. This will eventually lead to growth.
Videos play a significant role in making an Insurance marketing strategy effective and successful. They are a great way for insurance companies to reach out and stay connected to their customers. For sustainability and unmatched business growth through digital marketing, reach out to Amura, a leading digital growth marketing agency. We use real-time analytics to deliver personalised growth marketing strategies. Partner with Amura and start your journey to success