10 Successful Lead Generation Ideas for Insurance Companies

Category : Insurance Marketing Author : Team Amura Date Created: 22 Sep 2020

Today’s business world is tremendously competitive. It demands exceedingly effective insurance digital marketing techniques to reach the right set of potential customers. The modern system for generating leads through robust online marketing strategies is taking over traditional ways of marketing. According to market research, about 69% of consumers search online for the best options before finalising an insurance deal. This implies the importance of productive insurance lead generation and the need to digitize a brand’s online presence.

How to Generate Leads for Your Insurance Company

Here are ten influential lead generation ideas that have a holistic approach towards the profitability and sustainability of any insurance organisation:

  • 1.

    Highly-engaging Landing Pages

Capture the viewers’ attention by developing an attractive and valuable landing page. This will usher the reader to your web page’s call-to-action section. This widens the path of connectivity and leads to an increase in conversion rates.
Make your landing page efficacious with captivating headlines and precise, use contact forms. Flaunting the contact details of your company will enable interested customers to find out more about the company quickly and easily.

insurance lead generation
insurance lead generation

The most common method to generate insurance leads is through email marketing. 89% of professionals use this platform for effective lead generation. Personalising the email can lead to higher open rates. Nonetheless, the message must include all the essential information about your company and the services you provide.

  • 2.

    Email Marketing

insurance lead generation
insurance lead generation
  • 3.

    Leverage the Power of Words

High-quality content can leave a long-lasting impression on readers. Hence, keep your content original, informative, engaging, and valuable for the audience. The key to creating persuasive content is to empathise with the needs of the customers. Then, provide them with the best solutions to meet their requirements. This is a highly persuasive way to generate leads.

Relevant: How to Leverage Content Marketing for Your Insurance Brand?

insurance lead generation companies
insurance lead generation companies
  • 4.

    User-friendly Operation

According to a report, about 50% of searches for insurance services are performed through smartphones. Therefore, it is essential to optimise the web page for mobiles. Also, make it simple yet appealing for the viewers. Get a higher number of leads by making your website easily accessible, customer-oriented, and extremely user-friendly.

life insurance lead generation
life insurance lead generation
  • 5.

    Hassle-free Payment System

No matter how well you express information about your deals, people still hesitate to pay online. There are various security concerns and complicated payment methods that hinder them from making a purchase. Thus, leverage a secure payment gateway while making it more straightforward and easy to use. Enabling digital assistants, like chatbots, can also help your customers perform transactions effortlessly.

insurance lead
insurance lead
  • 6.

    Strategic Advertising

Plan your marketing campaigns well before presenting it to the online world. Effective advertising leads to 2x higher user engagement. Keep the scope for communication open. Invite users to consider your policies while providing them enough reasons for conversions. The interactive process of advertising offers a feeling of security and develops trust among the customers.

Interesting: Growth Marketing Strategies for Selling Insurance Online: Reduce Acquisition Cost by 63%

insurance lead
insurance lead
  • 7.

    Improving Online Presence

Analysing the different ways to reach potential customers successfully can make insurance lead generation companies prosper in the long run. According to statistics, 78% of consumers follow up on their search for insurance services. So, make the best of an online presence to get the optimum results.

insurance lead
insurance lead
  • 8.

    Generating Effective Connections

Make insurance lead generation more productive by creating effective connections with customers. To do this, you can use effective content marketing, videos, and personalised emails. Requesting referrals from trusted customers can also be highly beneficial for your business. It can enhance customer relationship management and credibility of the company.

lead generation for insurance agents
lead generation for insurance agents
  • 9.

    Retaining Old Customers

Loyal customers provide feedback. It helps create a positive brand image and spreads brand awareness to others. The relationship so formed can be a lifelong attachment. It will improve the revenue, sales, and eventually, the profitability of the company. According to data, 48% of consumers shared their experiences with ten or more people. Therefore, retaining old customers is essential for generating insurance leads.

insurance lead generation services
insurance lead generation services
  • 10.

    Partnering with a Digital Marketing Agency

Professionals know the tricks and techniques to generate more leads through various insurance marketing strategies. They can transform the company’s online image positively in the most cost-effective manner while increasing the ROI of the company. They can understand your business requirements and consumers’ needs. Thus, they can help you develop efficient business strategies and generate insurance leads.

insurance lead
insurance lead


Marketing tactics are different for different insurance sectors. Therefore, it is essential to adopt personalised ways to generate insurance leads that can have a positively powerful impact on consumers. Apart from the above ideas, there are plenty of other effective methods for insurance lead generating companies.

Having Amuratech as your digital marketing partner can be a boon for your business. Get insightful insurance digital marketing solutions for your insurance company with the leading digital growth marketing company. Amura delivers award-winning solutions, which enhance its customers’ digital image. Reach out today to start your journey to success.

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Comments (5)

  Hiren posted about 3 years ago

I have gone through this article and learn some valuable things. If someone uses these strategies can be benefited. Lead generation is a vast area actually. The more we read blogs the more we enrich our knowledge about them.

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  Maan Sharma posted over 3 years ago

I have gone through your blog and I am sure that it will definitely help others.

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  Tracey Fraser posted over 3 years ago

Hi! Great post on Lead generation ideas for the insurance company with great examples. I agree to every bit of it. Keep posting!

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  Radhika posted over 3 years ago

As I'm an intern, I really love the way you explain. I really appreciate reading this post and also it's where people are giving their opinion which is more useful for me.

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  Sumit Rai posted over 3 years ago

Great tips as always. I can see numerous examples where I should have implemented the steps that are described here. Thanks for sharing!

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