Regardless of whether you're amongst the top pharma companies in India or merely a startup, keeping tabs on the latest pharma digital marketing trends is definitely worth your time. Digital trends are at par with industries, and keeping this in mind, we’ll be outlining the top 10 pharmaceutical digital marketing trends for 2021.
Pharmaceutical Marketing Trends to look out for in 2021
Contract Development Marketing
The pharmaceutical industry’s value is expected to skyrocket to $1.5 trillion by 2030. A contract is an essential document in the corporate world. In regards to this, contract manufacturing is amongst the emerging pharma digital marketing trends. Contract development marketing primarily focuses on making sure hay brands dominate the industry with a boost in sales. The trend further prioritizes the outsourcing responsibilities of these brands.
Supply Chain Technologies
With an increase in pharma digital marketing trends, supply chain technologies are now molding the industry. Basic safety and workforce are being prioritized alongside a surge in the supply chain. Artificial Intelligence is further incorporated and employed to reduce the duration consumed by pharma production cycles for seamless production.
Social Media Marketing Trends
Social media marketing trends have made their place amongst other pharmaceutical marketing trends ever since the COVID-19 outbreak.
Businesses have shifted their operations online and now employ social media marketing tactics to lure in the engagement of their target audience and clients.
Commercial Strategy Trends
Pharma marketing companies in India are now employing commercial strategy trends to function within a commercial workforce. The pharmaceutical industry is seeking to change how drugs are typically sold to clients. Similarly, brands have started to modify their commercial strategies in terms of marketing to lure in more clients and skyrocket their sales.
Custom Content Centers
Since healthcare operations are made digital in several aspects, healthcare providers all across the world are looking to play a significant role in terms of searching for patient records.
Healthcare marketers have introduced an approach to developing applications or websites that incorporate custom “content centers”. This will be done by utilizing widgets and personalized videos alongside numerous other types of content.
Online Care (Virtual Care) Trends
Online care is amongst the top pharmaceutical marketing trends in 2021 because of the fact that most people are accessing health-related care remotely, either on smartphones or website portals. Pharmaceutical advisers are provided with a multitude of new opportunities for marketing telemedicine or any other form of remote care. These advisers are trying to educate patients in regards to all sorts of treatments and care alongside their marketing efforts.
Electronic Health Record
Pharma marketing companies in India have adopted the electronic health record system rather than the ordinary, outdated one. Electronic health records have already been considered to be one of the trending pharma digital marketing trends for last year as well. Electronic health records focus on providing only accurate insights and details of patients.
Cell and Gene Therapy
Cell and gene therapies have taken the pharmaceutical marketing trends industry by storm. These forms of therapies are currently in the hype, and they are definitely here to stay. Any brand that’s a part of this service sector is surely going to grow in the next coming years since cell and gene therapy is the future of medicine. Cell and gene therapies help in preventing diseases and have also been quite successful in doing so.
China Booming Competition Trend
China is doing an excellent job in terms of molding the pharmaceutical industry by introducing and employing the latest innovations to come up with new pharma digital marketing trends. The innovation their nation comes up with inspires numerous countries around the world to introduce marketing tactics of their own for luring in more customers.
Prioritizing Brands and their Culture
In 2021, customers have realized the importance of valuing a brand’s culture. If you want your business to dominate the market, you will have to curate a positive and customer-friendly culture that resonates with your brand. This should satisfy your client’s requirements and offer excellent customer care. The first step to building a positive culture for your brand is defining your brand’s objectives and values. Once you’ve got this right, follow the latest digital marketing trends and implement them accordingly.
We, at Amura, have made our place amongst the top pharma marketing companies in India by staying up to date with the latest marketing trends. The entire consumer funnel falls under our primary focus while we simultaneously offer customers an edge for growth in digital marketing.