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10 Pharma Digital Marketing Trends That You Need to Consider

Category : Pharma Marketing Author : Team Amura Date : 29 Jul 2021

Regardless of whether you're amongst the top pharma companies in India or merely a startup, keeping tabs on the latest pharma digital marketing trends is definitely worth your time. Digital trends are at par with industries, and keeping this in mind, we’ll be outlining the top 10 pharmaceutical digital marketing trends for 2021.

Pharmaceutical Marketing Trends to look out for in 2021

Pharmaceutical Marketing Trends to look out for in 2021
Pharmaceutical Marketing Trends to look out for in 2021
  • 1.

    Contract Development Marketing

The pharmaceutical industry’s value is expected to skyrocket to $1.5 trillion by 2030. A contract is an essential document in the corporate world. In regards to this, contract manufacturing is amongst the emerging pharma digital marketing trends. Contract development marketing primarily focuses on making sure hay brands dominate the industry with a boost in sales. The trend further prioritizes the outsourcing responsibilities of these brands.

Contract Development Marketing
Contract Development Marketing
  • 2.

    Supply Chain Technologies

With an increase in pharma digital marketing trends, supply chain technologies are now molding the industry. Basic safety and workforce are being prioritized alongside a surge in the supply chain. Artificial Intelligence is further incorporated and employed to reduce the duration consumed by pharma production cycles for seamless production.

Supply Chain Technologies
Supply Chain Technologies
  • 3.

    Social Media Marketing Trends

Social media marketing trends have made their place amongst other pharmaceutical marketing trends ever since the COVID-19 outbreak.

Businesses have shifted their operations online and now employ social media marketing tactics to lure in the engagement of their target audience and clients.

Social Media Marketing Trends
Social Media Marketing Trends
  • 4.

    Commercial Strategy Trends

Pharma marketing companies in India are now employing commercial strategy trends to function within a commercial workforce. The pharmaceutical industry is seeking to change how drugs are typically sold to clients. Similarly, brands have started to modify their commercial strategies in terms of marketing to lure in more clients and skyrocket their sales.

Commercial Strategy Trends
Commercial Strategy Trends
  • 5.

    Custom Content Centers

Since healthcare operations are made digital in several aspects, healthcare providers all across the world are looking to play a significant role in terms of searching for patient records.

Healthcare marketers have introduced an approach to developing applications or websites that incorporate custom “content centers”. This will be done by utilizing widgets and personalized videos alongside numerous other types of content.

Custom Content Centers
Custom Content Centers
  • 6.

    Online Care (Virtual Care) Trends

Online care is amongst the top pharmaceutical marketing trends in 2021 because of the fact that most people are accessing health-related care remotely, either on smartphones or website portals. Pharmaceutical advisers are provided with a multitude of new opportunities for marketing telemedicine or any other form of remote care. These advisers are trying to educate patients in regards to all sorts of treatments and care alongside their marketing efforts.

Online Care (Virtual Care) Trends
Online Care (Virtual Care) Trends
  • 7.

    Electronic Health Record

Pharma marketing companies in India have adopted the electronic health record system rather than the ordinary, outdated one. Electronic health records have already been considered to be one of the trending pharma digital marketing trends for last year as well. Electronic health records focus on providing only accurate insights and details of patients.

Electronic Health Record
Electronic Health Record
  • 8.

    Cell and Gene Therapy

Cell and gene therapies have taken the pharmaceutical marketing trends industry by storm. These forms of therapies are currently in the hype, and they are definitely here to stay. Any brand that’s a part of this service sector is surely going to grow in the next coming years since cell and gene therapy is the future of medicine. Cell and gene therapies help in preventing diseases and have also been quite successful in doing so.

Cell and Gene Therapy
Cell and Gene Therapy
  • 9.

    China Booming Competition Trend

China is doing an excellent job in terms of molding the pharmaceutical industry by introducing and employing the latest innovations to come up with new pharma digital marketing trends. The innovation their nation comes up with inspires numerous countries around the world to introduce marketing tactics of their own for luring in more customers.

China Booming Competition Trend
China Booming Competition Trend
  • 10.

    Prioritizing Brands and their Culture

In 2021, customers have realized the importance of valuing a brand’s culture. If you want your business to dominate the market, you will have to curate a positive and customer-friendly culture that resonates with your brand. This should satisfy your client’s requirements and offer excellent customer care. The first step to building a positive culture for your brand is defining your brand’s objectives and values. Once you’ve got this right, follow the latest digital marketing trends and implement them accordingly.

Prioritizing Brands and their Culture
Prioritizing Brands and their Culture

Final Thoughts

We, at Amura, have made our place amongst the top pharma marketing companies in India by staying up to date with the latest marketing trends. The entire consumer funnel falls under our primary focus while we simultaneously offer customers an edge for growth in digital marketing.

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Comments (8)

  Chinmayi Paranjape posted about 1 month ago

Pharma digital marketing has evolved over the last couple of years, since the onset of the global crisis. Digital has become more important than ever.

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  Vilas posted about 1 month ago

Well-explained blog! Looking forward to learning more about Pharma digital trends.

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  Suhas posted about 1 month ago

Informative and well-structured blog!

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  Ajay J. posted about 1 month ago

I would love to read more about such topics.

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  Olivia posted about 1 month ago

Social media has been one of the channels that has helped to engage target audience and clients even at the time of the pandemic.

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  Ruchi posted about 1 month ago

These are some of the most crucial trends to increase sales, specially considering the healthcare scenario in the last few years.

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  Vallary posted about 1 month ago

Very well written! Gives you a good perspective about Pharma digital marketing.

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  Arjun posted about 1 month ago

With the trends mentioned here, you can definitely expect growth through digital marketing.

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