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Luxury Real Estate Marketing: The Complete Guide For 2021

Category : Real Estate Marketing Author : Team Amura Date : 18 Jun 2021

As digital marketing is evolving every year, the ways and strategies to promote brands are constantly changing, and it is crucial to adapt to the change and implement new tactics to sustain in the market. In the real estate market, the luxury and premium category projects require some unusual strategies to stand out. As most of the real estate field in India is an organized sector, you can easily achieve excellent brand reach and awareness by adding some beneficial and trending strategies to your marketing campaign. This article will help you know some amazing luxury real estate marketing ideas and strategies to take your business to the next level.

Here are some of the best luxury real estate marketing ideas you should include in your marketing campaign.

  • 1.

    Create a single property website

To make your real estate marketing extraordinary and luxurious, you need to develop single property websites that can work as a landing page and provide extra details of a particular project. As it's a part of your luxury real estate marketing strategy, the quality and performance of the website should be top-notch in responsiveness, speed, theme, and content.

On the single property website, you should focus on providing key highlights of the property along with the necessary information like amenities, connectivity, neighborhood, etc. As this website also works as your landing page, it is important to add a call-to-action (CTA) and contact details to make it look professional.

Create a single property website
Create a single property website
  • 2.

    Hire a professional writer

One of the most crucial strategies that real estate marketers should consider is hiring a professional writer who can write original and engaging copies for their marketing campaigns. As per the statistics, more than half of the marketers believe original written content is the most crucial digital asset. A professional writer specializing in the real estate niche can understand your marketing objectives and provide you excellent text content for your website, social media, emails, etc.

Hire a professional writer
Hire a professional writer

A well-written content including the right keywords and necessary details and the benefits of buying the particular property will not only inform the customers but will also make their decision-making process easy.

Hiring a professional writer is not difficult. You can easily hire freelance writers from different freelancing websites or reach out to a real estate marketing company for writing services.

  • 3.

    Share property video tours

Videos are one of the most effective tools for marketing, and real estate marketers should certainly include video content in their marketing campaigns. As per the available data and experts' predictions, video consumption has evolved drastically and will continue to rise in the coming years. The large extent of video consumption by internet users is a great opportunity for real estate marketers to provide a detailed property tour video.

Share property video tours
Share property video tours

The property tour video should be a complete tour from the apartment's interior to the views and the location. You can also show the luxury amenities and necessary facilities available in the project and stress how it can enhance the client’s lifestyle.

  • 4.

    Property listing is a must

In the real estate industry, the property has become an essential marketing strategy and effective way to reach potential clients. To make sure you don't miss out on any genuine and interested client, it is crucial to list your property on multiple reputed real estate portals.

As people prefer more content and details while looking for real estate properties, providing good quality images, videos, and a detailed description in a listing can bring more inquiries and leads.

Property listing is a must
Property listing is a must

To promote your real estate brand internationally and get leads from different countries, you can list your properties on real estate portals that are popular in the global real estate market.

  • 5.

    Be active on Social media

Being active on different social media platforms and updating followers with exciting details of your latest projects can positively impact your marketing campaign. The data suggest that around 73% of marketers consider social media marketing as an effective strategy for their business. You can choose to post trending content like memes, reel videos, etc., or even live stream feed from project sites to get maximum engagement and build good brand awareness.

Be active on Social media
Be active on Social media

To make things organized and consistent on social media platforms, you can use tools that help schedule posts and help create trending content. A well-managed social media account with a decent amount of followers will certainly increase the trust of the customers and eventually help the sales.

  • 6.

    Host an event

To achieve success and specific targets in your marketing campaign and get extra popularity for your luxury projects, you can go the extra mile and host an event. This strategy of hosting an event is not alien to the real estate market, but only a few marketers take advantage of it.

You can host an event with a theme like an art show, helping unprivileged people, or some other social cause. In this event, you may find genuine buyers and bookings for your project. As you are marketing your luxury real estate property, this is an extraordinary strategy you should try.

Host an event
Host an event

Wrapping up

All the luxury home marketing ideas mentioned above are a proven way of promoting your real estate brand. Moreover, many real estate marketers have made it big by following these strategies and adapting to the change and trends in the market.

To know the marketing campaign and digital platforms and tools is nice but hiring a real estate marketing company for all your digital marketing services is even better.

Amura is a well-known digital growth marketing agency that has helped many real estate brands grow their online reach and boost the lead count. So get in touch with us and let the professionals help your business to boom in the real estate market.

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Comments (2)

  Rashmi posted 6 days ago

With effective real estate marketing, you can quickly achieve excellent brand reach and awareness by adding winning strategies to your campaign.

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  Chinmayi Paranjape posted 6 days ago

Well-written blog! Would love to read more about real estate marketing!

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