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The Ultimate Real Estate SEO Guide for 2021

Category : Real Estate Marketing Author : Team Amura Date : 07 May 2021

Real estate in India is growing at a steady rate. It is estimated that it will be worth around $1 trillion by 2030. There is a lot of potential for a real estate business to grow. It must not rely on anyone to get traffic to its website. With SEO, it can attract traffic, generate leads, and create your brand. SEO is one of the most impactful marketing strategies you will see. You must be asking the question: how to do SEO for a real estate website? So, here is the real estate SEO Ultimate Guide for 2021:

  • 1.

    Location Modifier

A location modifier allows you to target specific regions. For example, keywords like “buy houses Jaipur” helps you target people looking to buy houses in Jaipur. Local keywords are essential for a real estate digital marketing campaign as the properties are in a fixed location. You cannot lure people who want to buy a property in Delhi to buy one in Jaipur. Most people use local keywords while searching so that they can get great search results. Therefore, optimise your content with location modifiers.

Creating valuable content
Creating valuable content
  • 2.

    Google My Business (GMB)

Listing yourself on GMB is crucial for your local ranking. When a user searches for something online, usually Google shows them three businesses that match their search. To be one of the three, you need to list your business on GMB. Google asks for information such as name, address, location, phone number, email id, the opening time, and various other things. Make sure to type in every piece of information correctly. Search engines will decrease your ranking if a user reports that you have entered incorrect information.

Ads on social media platforms
Ads on social media platforms
  • 3.

    Focus on Reviews

Potential customers will check for reviews before contacting you. More than 90% of consumers read reviews before visiting a business. Around 70% of people will only contact you after they have read a positive review.
Reviews have a big influence on your local ranking. With real estate agents, people are more cautious as there is a large amount of money involved in the transaction.

 

Digital marketing will support growth initiatives when you stop seeing it just as a means of money in and money out, rather focus on the needs of target customers.

Testing digital marketing tactics
Testing digital marketing tactics
  • 4.

    On-Site SEO

Website content should be optimised to improve local ranking. Google recommends websites only after it is satisfied that your content is relevant to the search word. On-Site SEO includes making changes to the meta title, meta description, links, keywords, and more. On-Site optimisation is a prerequisite for a good local ranking.

 

Keywords are a big part of SEO for a real estate website. Use Google Analytics to find out which organic keywords work for Real Estate Agents or Developers. There are various forms of keywords. Head keywords such as real estate agent and realtor should be there. However, you will not be able to beat influential competitors with those.

Long-tail keywords are more likely to give you an advantage. Moreover, people searching for head keywords like real estate might not be looking to buy. They might be looking for news. However, long-tail keywords such as "houses in Lower Parel" or "flats in Koramangala" are more likely to help you boost sales as people who search for these are motivated to buy.

Using influencer marketing
Using influencer marketing
  • 5.

    Localised content

Generic real estate content will not get you anywhere. Create localised content that educates and informs the users about the local real estate market. You can walk them through the whole buying or selling process. Write articles such as "How to sell your land in Mumbai" and "the procedure for buying a flat" in Delhi to establish trust.

Localised content will increase your organic reach and build trust with the readers. People do business with businesses they trust.

Wait for the Result
Wait for the Result
  • 6.

    Video Content

SEO for real estate agents is difficult to get right. Videos can help. They are impactful and provide valuable information about the local properties to your audience.



 

A high-quality and professional-looking video of properties will generate plenty of leads. Video marketers get 66% more leads and 50% more brand awareness than their counterparts who do not leverage video. Real estate listings with videos get 400% more queries.

Real estate marketing companies utilise video content to increase organic reach and boost sales for real estate brands.

Staying data-driven
Staying data-driven
  • 7.

    Image Optimization

There is a wide range of issues that can occur with optimisation. However, one problem that props up more than all the other combined is image optimisation. Even experienced digital marketers can make mistakes here.

 

There is a lot of information to be filled in when adding images of real estate listings and neighbourhoods. You have to write a title, caption, and description. The information that you enter should be relevant. Here, use keywords that are likely to increase reach. Your real estate listing with image optimisation will get 37% more views than their counterparts.

Wait for the Result
Wait for the Result
  • 8.

    Be Mobile Friendly

Most people search for things on their mobile. More than 60% of Google searches were mobile in 2020. Google has indicated that it will tune its indexing to mobile-first even for desktop search rankings. Your real estate website should be mobile-friendly. There are various mobile-friendly testing tools available for free on the internet.

Digital marketing will support growth initiatives when you stop seeing it just as a means of money in and money out, rather focus on the needs of target customers.

Testing digital marketing tactics
Testing digital marketing tactics

Conclusion

This blog will get you started on your SEO journey. SEO is a long journey. You will need to wait for a little before you see tangible results. Google regularly updates its SEO policies. Make sure to keep yourself updated by following our blog.

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Comments (7)

  Olivia posted about 1 month ago

On-site SEO is an important feature and should be prioritized by real estate websites!

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  Neerav Ojha posted about 1 month ago

Good insight on how to boost SEO for real estate businesses

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  Rashmi posted about 1 month ago

Amura has some amazing real estate developers and builders in their portfolio and their strategies and SEO understanding seems to have worked wonderful

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  Deepankar posted about 1 month ago

A very fresh approach to real estate SEO! Must read.

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  Nital posted about 1 month ago

Best guide for real estate SEO I have come across! Amazing blog!

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  Amita posted about 1 month ago

SEO for real estate has always been a difficult topic to deal with. This blog does help me understand the concept better!

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  Harry posted about 2 months ago

I apologise, but, in my opinion, it is obvious.

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