How Marketing Automation Can Help in Generating More Insurance Leads?

Category : Insurance Marketing Author : Team Amura Date Created: 28 Aug 2020

In a highly competitive world, it is a daunting task for the insurance companies to capture the attention of the target audience, converting the potential leads to valuable customers and retaining their interest to increase customer lifetime value. For creating a distinctive imprint, an insurance organization has to take the high road of market engineering by leveraging marketing automation at its core and bolstering its strategies with Artificial Intelligence and Predictive Analysis.

Revisiting the history of the insurance sector portrays how this industry has been at the forefront of interpreting and handling data by hiring professionals specifically for managing databases. But adaption of marketing automation across a broad target audience is something that the insurance industry is yet to capture. It may seem futile to switch the manual process of handling customers to an automated system, but insurance marketing will be a boon for the insurance industry.

Ways to Use Marketing Automation for Increased Lead Generation

  • Personalizing Communication

    One of the best insurance automation ideas is to offer personalized communication to potential leads. Leveraging both predictive and artificial intelligence, marketing automation benefits the most when it comes to providing personalization. With marketing automation platforms, insurance companies can seamlessly handle customer data, gain valuable insights about customer preference, and then channel them to accommodate personalized communication. This will help increase sales effectiveness, enhance inbound and outbound leads, and improve customer loyalty while reducing the hassle of expensive reporting.

    Personalizing Communication
    Personalizing Communication
  • Adaptive Marketing

    In a digitalized world, marketing automation takes a targeted strategic approach to meet high industry standards. Enabling a change in the paradigm through insurance automation, insurers can curate tailor-made and highly personalized paths for the individual leads. Leveraging predictive analysis will garner customer data effectively. Strategic adaptive marketing incorporates sending out personalized emails, SMS, social media, and banner ads to attract potential leads and convert them to generate higher sales revenue. Utilizing this multi-channel insurance marketing strategy is an innovative way that adds to the differentiating factor for the insurance company. With this approach, insurers not only stand tall amongst their peers but deliver their message to potential leads effectively while promoting brand awareness.

    Adaptive Marketing
    Adaptive Marketing

The Role of Insurance Agents to Increase Lead Generation Through Marketing Automation

In Insurance marketing, lead generation plays a pivotal part in the insurance agents. In the age of the Internet, insurance agents now have improved tools to enhance customer engagement for both the existing clients and the potential new leads. The insurance marketing automation has brought in a massive wave of change that has dramatically improved lead conversions. Marketing automation software is a one-stop solution that allows insurance agents to score potential leads automatically, monitor performance, and aids in enhancing sales messaging through A/B testing. The result—increased income and higher performance level of the agents.

  • Conversion of Leads to Loyal Customers

    One of the most tedious tasks for insurance agents is converting leads to customers. Earlier, gaining a lead for any insurance type involved legacy methods of reaching them through various sources, including using existing clients to gain more leads and persuading them to take insurance services from them. But in the digitalization era, it has become a tedious task for insurance agents as people have the privilege to shop around seamlessly online.

    Using insurance marketing automation aids in overcoming the hassle and makes it easier to gain potential leads through online traffic, social media, and inquiries from your website. These leads will automatically be rated, allowing insurance agents to opt for their best strategies to convert the leads to customers.

    Conversion of Leads to Loyal Customers
    Conversion of Leads to Loyal Customers
  • Enhancing Communication with Existing Clientele

    Are your existing clients happy? As important as the lead generation is, the happiness of the existing customer also holds equal value for the insurance agents so that the former turns into a loyal customer. To do so, insurance agents must be in constant communication with existing customers. From handling potential perils, solving queries timely, providing them valuable inputs on insurance matters, and assuring that the firm is continually working in the best interest of the customers, it will gain a potential advantage for the insurance agents to increase customer engagement. Furthermore, this will also create a dependency, as customers will automatically seek insurance-related advice from the insurance agents on any aspects such as buying a new house, a car, or even health policies.

    Also read: Selling Insurance Online: Challenges & Opportunities

    Enhancing Communication with Existing Clientele
    Enhancing Communication with Existing Clientele
  • Securely Storing Client Information

    Amidst a pile of papers, there are high chances to lose valuable customer information that could help the insurance company gain momentum. Easing the peril, marketing automation will store the pre-customer information in a CRM (Customer Relationship Management), which insurance agents can use later for lead conversion and revenue generation. Hence, all the valuable information is securely stored in one place, making it easily accessible for the insurance agents.

    Securely Storing Client Information
    Securely Storing Client Information
  • Predicting the Future

    One imperative aspect of insurance automation is that insurance agents can seamlessly monitor the cash flow and analyze their future income levels. It allows them to keep a watchful eye on the ongoing costs, sufficient income generation, or enable them to strategize a new degree of business for increasing lead generation.

    Interesting: 5 Easy Steps to Creating a Digital Marketing Plan for the Insurance Industry

    Predicting the Future
    Predicting the Future


It is arguably true that predictive and artificial intelligence will be at the core of every sector, including the insurance industry. Empowering Insurance automation ideas for Insurance marketing will undoubtedly bring in a new momentum to alleviate business growth faster with an improved lead generation and scaling higher revenue to boost profit margins and bolstering the brand image. Amura will help you in guiding through this process. Connect with our Insurance marketing experts at

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