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Healthcare SEO: 5 Best Practices to Improve Ranking for Your Website

Category : Healthcare Marketing Author : Team Amura Date : 08 Feb 2021

In the 21ST century, where everything is present online, most of the population rely on search engines like Google to resolve their queries. It ranges from finding the best cafes & restaurants in their locality to finding the top physicians & healthcare organisations nearby. Yes, today, most people trust Google to choose what’s best for them. So, it is essential to build a strong online presence, also getting the top ranks on search engine result pages (SERPs). But how is this possible without the help of good healthcare marketing services?

Today, healthcare is considered one of the most competitive industries. And to stand on top, healthcare professionals are required to be updated with varied digital marketing strategies and choose the best ones for themselves. Having your website show up naturally on top of the search result page will be the most beneficial to drive the right traffic and get genuine leads for the business. But is it possible to stand out? How?

The answer is search engine optimisation. SEO is the only way to bring your site organically on top of the search result page, and drive traffic to the website and quality leads. All you have to find is a good healthcare marketing service provider and invest your time & money. A healthcare SEO strategy should focus on using healthcare-focused keywords to create optimised & valuable website content.

Before proceeding, let’s first check-out the benefits of SEO for doctors and medical practices.

A few benefits are mentioned below:

  • 1.

    Get on top of the Google Search results page:

With effective and continuous SEO strategies, you can get on the top of the Google Search results page. All you need is patience and the right person for healthcare SEO.

Get on top of the Google Search results page
Get on top of the Google Search results page
  • 2.

    Better returns compared to any other digital marketing strategies:

SEO is considered the best strategy when it comes to ROI. You invest less and get good returns. This is because SEO is cheap, effective, and efficient when compared to other marketing strategies.

Better returns compared to any other digital marketing
Better returns compared to any other digital marketing

Relevant Resource: 5 Best Digital Marketing Strategies for Healthcare Brands

  • 3.

    Acquiring new patients is not that expensive now:

With healthcare SEO, it has now become easy to get new patients. You don’t have to invest in heavy offline marketing strategies; all you need is an expert for SEO for doctors.

Acquiring new patients is not that expensive now:
Acquiring new patients is not that expensive now:
  • 4.

    Attracting web traffic and quality leads is easy:

SEO is all about getting top ranks and attracting website traffic and leads to your website. Due to its convenient & simple approach, it is considered one of the best digital marketing strategies.

Attracting web traffic and quality leads is easy:
Attracting web traffic and quality leads is easy:

Now, let’s see what are some of the best practices to improve the website rankings.

  • 1.

    Choosing the right keywords, i.e., medical-based keywords:

To get the perfect list of keywords, you need to do a lot of R&D and use various tools. Through them, you can get an idea of what phrases people frequently use or how you can pop on the top. Choose and use your keywords wisely in your content. If you are a local medical service provider, your focus should be on optimising location-based keywords.

Choosing the right keywords
Choosing the right keywords
  • 2.

    Optimising the metadata:

Optimising the metadata is a part of on-page SEO, and it consists of HTML tags that are present between the opening & closing of the HTML code. Metadata is important because it directly tells the crawlers/bots, what the site is about. Meta title and meta description together contribute to metadata. Optimised keywords and call-to-action play a major role in SEO for doctors & medical practitioners.

Optimising the metadata
Optimising the metadata
  • 3.

    Posting high-quality & optimised content

Posting quality content can vary from simply posting blogs (that are keyword-optimised and provide value to the readers) to posting videos, testimonials, infographics, etc., with compelling CTAs. Being a professional from the healthcare division, you can benefit from providing answers to your users’ queries, creating health awareness blogs, which will indirectly help create brand awareness.

Posting high-quality & optimised content
Posting high-quality & optimised content

Also read: 7 Best Content Marketing Strategies for Healthcare Companies

  • 4.

    Creating a responsive and optimised UX website:

Can you easily navigate the site? Do you find quality content that is focused on providing value to the readers? Does the site have HTML sitemap? How fast the website loads? Is the site secure and mobile-friendly?

If the answer to all the questions above is “Yes,” then your site is properly optimised for a great user experience (UX). Great user experience is the result of good healthcare search engine optimisation.

Creating a responsive and optimised UX website:
Creating a responsive and optimised UX website:
  • 5.

    Optimising GMB profile for local SEO:

Optimising GMB accounts for local SEO is a process to target “location-based” traffic and leads for the website. The GMB account will provide the patient with every detail about the hospital, which is considered a good SEO for doctors & medical practices.

Optimising GMB profile for local SEO
Optimising GMB profile for local SEO

These were some effective healthcare marketing services from an SEO point of view. In case of any queries, feel free to mail us at vikram@amuratech.com

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