The COVID-19 pandemic has suddenly spiked the search for medical-related information online, making healthcare digital marketing crucial to stay top of the game and boost sales for healthcare businesses.
Healthcare is a sensitive space where you must provide reliable information to the users and maintain a positive online reputation to reach your target audience.
Whether you are a healthcare professional or a company that offers medical care to the patients, supplies equipment to the hospitals, or develops healthcare technology—you have to create a healthcare content strategy that boosts sales and conversions.
According to a study, 50% of mobile users that searched for a local service on their smartphones visited the physical store within that day. Therefore, optimising your website and campaigns according to mobile can be a boon for businesses trying to catch the attention of their target audience by being on the top of SERPs.
Here are 7 healthcare content marketing strategies you can follow to provide an engaging online experience to your audience: -
Create better landing pages
A landing page is a web page where your potential customers reach or land when they click on a defined link. Ideally, your landing page must be different from your main website and optimised to focus on your health content marketing objective. Your landing page plays a key role in the success of your online campaigns. A landing page designed carefully and optimised effectively helps you convert visitors into leads or even paying customers.
Consider the below points while creating your landing page:
- It should be focused on one objective: You must create different landing pages for different offers. If your landing page focuses on multiple subjects, you may end up confusing your visitors.
- Your landing page must have a call-to-action button: The call-to-action button should be placed in such a manner that it receives maximum clicks.
- Ensure your landing page is mobile-friendly as the number of smartphone users is regularly increasing, and their overall experience matters a lot.
- The loading time of the landing page must be less so that it loads fast, and the bounce rate is less.
- Your landing page must be customised according to the offers mentioned in the campaign. For example, if you have flashed a certain discount, make sure your landing page features the promised reward.
Choose the right keywords
Keywords are the search terms or phrases that someone enters Google’s search box to get the desired results. You can add keywords that may trigger your website/social media page to appear on the SERP.
It is important to choose keywords that will bring in the targeted audience to your website. The other key factor is keyword volume. You should prefer to go for a keyword with a specific search volume, but it is not too generic. For example, choosing a keyword with a search volume of 600,000 might not be a great idea for your healthcare digital marketing campaigns.
Success stories and blog posts
Blogs bring much-needed organic traffic, inbound/outbound links improve SEO, and help in lead generation. They also are an amazing way to build trustworthy relationships with your visitors. Share interesting and valuable content on your website or social media channels that answer their queries or solve a specific problem.
Success stories are proof of your expertise and help your customers understand what value your business can bring them. 73% of B2B companies make case studies a part of their content marketing as they are a great way to demonstrate your credibility and capabilities.
Focus on your area of expertise
When it comes to planning your healthcare content strategy, you have to ensure that all your campaigns, posts, video, and content are dedicated to the are of your expertise. People expect to read insights from someone who has first-hand experience and deep expertise in the concerned area.
Infographic is a visual representation of content that is great for sharing on social media channels and other marketing platforms. It offers an opportunity to engage with your customers by presenting medical information in an easy-to-understand way. Boost your healthcare digital marketing strategies by creating visually impressive infographics to increase brand awareness and drive traffic.
According to Forbes, 95% of viewers are likely to remember a call-to-action after watching a video compared to 10% when reading in text format. Therefore, videos play a crucial part in your medical content strategy. Create informative and inspirational videos as your audience is likely to remember your marketing message if they see it in a video.
Running paid campaigns
To get your website in the top search results on Google can be time-consuming and difficult, even with an excellent SEO strategy. It can take months or even years to get desired sales and conversions.
If you want better results in less time, go for paid marketing. Google Adwords allows business owners to display their ads on top of the Google Search result pages. It is the most prominent and effective health marketing strategy among online businesses looking forward to getting new customers.
Hope you find these healthcare content marketing tips useful. Create content that makes the lives of your audience easier and can help your website traffic to grow.
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