In a world driven by smart devices, Emaar DigiHomes came up with an upgrade for homebuyers: Smart Homes. With 8 home automation features, DigiHomes put the power of controlling various functions at the residents’ fingertips. Now telling this to customers was one thing, but offering the experience online was another.
Such a unique project had to be promoted through a befitting digital communication strategy. We wanted to-
- Launch the project digitally.
- Generate high project awareness.
- Let homebuyers experience the smart home features online.
- Generate qualified leads and drive sales.