Why Customer Focus is Key to Unlocking Growth

The resources presented in this site are of very good quality. It's as good as attending a university class. I am very thankful for this.

In addition, every company needs to have a customer service charter. It helps them stay focused on their goals as pertains to their customers.

I find companies that don't have a customer service department in a bid to cut cost laughable. It's like shooting one's self in the foot.

I wish you had shared more examples of companies that have done well in customer focus. I am happy to see Amazon doing well in that front.

The four basic elements of customer focus are truly eye opening. I like how this article has broadened my perspective.

The worst thing ever is a company that has lost touch with its customers. That usually spells doom.

The act of aligning the company strategy with the customer needs and interest is something every organization should absolutely do. The benefits are immense!!

I wish I had discovered this site much earlier. I have already learnt so much :)

I will be sure to share this awesome article widely. I know lots of people that would find it useful since they are in the customer service industry.

The customer is the lifeline of any company. This cannot be stressed enough.

The key is to identify the message that most resonates with your customers. Everything else falls in place after that.

An interesting observation I have made recently is that many websites have a bot that chats visitors in a bid to better their experience. I found that very innovative.

It's encouraging that many companies have really stepped up when it comes to customer service. That can only mean good things going forward.

Customer retention ought to be on top of every comapny's priority. As you point out, it is easier to sell to returning customeres than cultivate new ones.

Gathering customer information constantly is kind of like a double edged sword. On the one hand, it improves your service but on the other hand the customer may not be comfortable with all the information collected about them.

Amazon Go is a stellar example of what good customer service should be. I hope most companies can borrow a leaf from them.

The most successful companies usually have a very strong customer service team. That just shows how important the customer is.

I have got so much insight as regards customer relations from this article. I never knew it went this deep.

A happy customer translates to a healthy company. The customer is always right!

I agree that it can take years to build a reputation and just a few moments to destroy it. We should therefore protect it as much as possible especially as a business.

No business can achieve any kind of growth without customers. Therefore it's a no brainer that the customer should be the central focus of any business.

Any marketing strategy is focused on the customers because they are the ones to bring the needed growth. So you are on point

Clients are the heart of the business if the interaction with them is not efficient then it stucks the company growing.

Well, companies need to prioritize good service to customers. However, if not monitored, it will damage the company's reputation. I once gave up my intention to purchase a product because of poor customer service. However, the company doesn't seem to be aware of this as I personally did not report this customer service behavior.

Customer at all times is the priority. Everything in a business evolves around the customer.

I love the idea. This article is a good read. Thank you so much!

I am really happy to come across this site. I have been sharing this with my friend for some time because of the things that I can learn.

I love Customer care importance as explained here. Thanks for this tips.

I agree or at least it is one of the key. For one we are always thought the keep your eye on the ball mindset. It is easier said than done but it is a must.

This is one of those questions that can be subjective. However, it can be summed up by this. Take care of your people and the profits will come. Happy customers and employees will mean growth in the long run.

I think that the most important thing is to retain the client so that they do not feel motivated to see other proposals and attract new clients for the exponential growth of the company.

I slightly disagree that the customer is king. This statement seems to be no longer valid. But we do need to focus on customers, but only potential customers.

The importance attached to customer services should be handled with care and fancy. Reaching put to your customer makes them feel human. Thanks for this good post.

I agree that the success of businesses is a function of customer satisfaction. The four elements of Customer Focus given were indeed insightful. I experience this with Amazon, so I know how practical they can be. Highlighting the element of gathering information constantly, the importance of this can be seen in increasing investments in Business Analytics. Speaking of investments, based on what I have gathered in this article, people satisfaction and retention can be seen as crucial investment for businesses. I have never thought of that before. Thank you.

Nicely written blog. I agree with the importance of a customer-centric marketing approach.

As a business in 2020, if you don't look after your customers they wouldn't care about you as well. Thanks for sharing.

While this has always been true, we are now understanding why a customer-focus is necessary for success today.

Rightly said. Thanks for this insightful read.