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What Is A Growth Agency And How Do You Choose The Best One?

Category : Growth Marketing Author : Team Amura Date : 31 Aug 2020

A growth agency's objective is to impact the overall growth and development of a company, its products and services, marketing strategies, and key performance indicators & sales and technological factors. It is a brand new concept, and you must have heard about it, not until recent times, say about a year since we have found an alternative to digital marketing which encompasses merely advertising socially or by the usage of social media platforms and content creation for marketing and advertising a product.

What Is A Growth Agency And How It Aids Various Businesses?

A growth agency helps a different business achieve its goals by sales enablement, marketing, growth hacking, and technology. They are much wider, conceptually. These agencies are more comprehensive and emanating as the factotums of the marketing industry since they aim to support the company in aligning the sales and marketing sectors, enhancing social media presence, advertising, and the company's website.

It is the responsibility of a growth agency, post their employment for the job of developing the company, to team up with the company's marketing and sales management for the attainment of an optimal and qualified lead, to foster those leads efficiently, assist the company in closing the leads they require for the strategic, overarching, and aspired growth of the company.

You might like: 4 Growth Strategies You Should Use For Your Business

Factors Which Help In Choosing The Ideal Growth Agency

Several factors can help in choosing the best growth agency for your company. These factors are:-

  • An Agency Or Team That Has Had Experience With The Industry You Operate In

    It is important to find an agency that specializes or has experience in working with the industry that your company is a part of. That way, it would be a lot more easier for the agency to gel with the company's teams and incorporate its ideas and strategies. As the owner or manager of a company looking for a growth agency, you will require someone who understands the industrial background, targeted group of consumers, and the results of your tasks & processes.

    Growth agencies emphasize concentration on two or three industries at a specific point of time for specialization. This makes it convenient for companies to look for such agencies as all they have to do is to look for other companies that are similar, operation-wise, and the agencies they have tie-ups with. Finally, the best agency, suiting the requirements of the company, can be finalized after screening all the agencies that were considered.

    growth agency
    growth agency
  • An Agency Having Manifested Its Approaches And Strategies

    It is axiomatic and typical for every growth agency to claim that their approaches are the best among the ones offered by all prevailing agencies being a part of their marketing strategy for themselves. It is the job of people looking for a growth agency to get into the finding out which agency is true to its words and does not fail in the practical application of all the claims that it made during the time of the deal.

    It is necessary to examine the agency's strategies and whether they are focused on driving growth. The legitimacy of the agency is to be checked, their implementation of the claims they made, and their expertise in certain growth techniques is to be studied.

    digital growth agency
    digital growth agency
  • Significance Of Smart Goals

    An agency's goals for a company that has hired it for their growth should be SMART (abbreviation for Specific, Measurable, Achievable, Relevant, and Time-bound), in the sense that their goals cannot merely be vague statements. They have to be specific, realistic, and crisp. For instance, if one of the goals is mentioned as "expansion in the scale of business activity," the obscurity and lack of clarity in the statement makes the said goal unachievable.

    The statement could be instead put in such a way that it becomes more self-explanatory. It should include numbers and metrics to make it sound clear and specific. For example, one of the goals could be "increasing sales by 20%," which sounds achievable and is interpreted correctly by all the concerned parties.

    Also read: Growth Marketing Experiments: An Innovative Strategy for Better Growth

    the growth agency
    the growth agency
  • Set Up Meetings

    Growth agencies are like partners to the organization and should be involved in regular office meetings since they must know about the company’s operations and future ventures as well as their annual reports pertaining to their turnover and annual profits.

    Since the involvement of agencies in the company's detailed operations is common, companies set up meetings with several agencies to ensure partnership with the best one.

    digital agency growth
    digital agency growth

Growth agencies are any day better than other marketing concerns. While they are focused on specific goals for the organization, growth agencies aim to achieve the company's all-around development by attaining a set of goals hailing from all departments existent in the business enterprise.

Amura is a leading growth marketing agency in India, specializing in effective growth marketing ideas that cater to launching or growing businesses across industries. Get in touch with us at vikram@amuratech.com

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