5 Creative Industrial Lead Generation Ideas To Try

• 1.

  Wow, your audience with eye-catching content on various platforms

For industrial audiences, the way to get attention is slightly different, as the platforms used to research and discover new companies vary. While social media is one way, offering high-value content to publications, portals, and other product platforms are highly important. Start by creating and publishing content like eBooks, Whitepapers, product explanations, online brochures, and other content posted on several platforms. This will help you get attention from the right target group and ultimately add relevant and effective lead generation processes.

Also read:

3 Successful Content Marketing Strategies for Industrial Companies

• 2.

  Promote the right products to the right customers using targeted advertising

While creating posts and content for the generic audience is important, it is also necessary to cater to a particular niche. Hence, if you have multiple products and services, creating a targeted campaign is important. You can use display ads, targeted email campaigns, or landing pages to help attract a particular target group to your website’s relevant page. To do this effectively, it is essential to segregate your audience and know their preferences, so you can make it easier for them to find relevant content.

• 3.

  Provide the correct details to your target audience on your website

Once the audience is on your website, you must provide only the relevant information to them. To do so, the ideal suggestion for industrial marketing is to have enough content to ensure the reader can get their doubts answered. Then, for a more profound proposition, use forms to get user information, and display more detailed content. Some of the effective ways to do so are:

1. Whitepapers on the particular topic
2. Product Brochure
3. Product Video or Demo if the products can be showcased easily
4. Research and Reports
5. Templates and Presentations
6. Product Pricing or Catalogue (if relevant)

Unlike B2C, your customers will make a purchase decision only after evaluating the options thoroughly, so make sure you provide the details upfront.

• 4.

  Have compelling CTAs to convert visitors to leads

Most companies use a one size fits all kind of CTA for their page, and this is often what the reader doesn't appreciate. The CTA is highly essential to get the right output from the reader, and so it is crucial to evaluate what the CTA will be the post-action and the placement on the page. Look for a logical flow as the CTA should not seem abrupt and should flow into the content, making it natural rather than pushy. Even when it comes to online forms, make sure it is simple and does not ask for too many user details.

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• 5.

  Use webinars and videos in your strategy

In industrial marketing, it is essential to build trust and interact with the customers to get the purchase. Often, given the high stakes involved, this decision requires several interactions, demos, and face-to-face meetings. In the new normal, webinars are a great way to establish trust and showcase your field expertise.

Host webinars or collaborate with the right platforms to showcase your industry expertise through well-planned and detailed sessions. Target a key industry challenge and also include a Q&A session at the end so you can speak directly with the interested audience and help generate leads. Webinars and videos are great since they leave a lasting impression on the audience and the generated leads are often knowledgeable, making it easier to make the sale.