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Growth Marketing vs Digital Marketing: What’s The Difference?

Category : Growth Marketing Author : Team Amura Date : 13 Aug 2020

Most businesses struggle with targeting customers and making revenue at nascent stages. Factors like finances, the entrepreneurial prowess, and scaling speed define the rate at which they attain success. Marketing is another major factor that contributes to business success.

Does your business use the right marketing mix to create brand awareness and loyalty? Citing intense competition in the markets, businesses pour in a considerable amount of time and dollars on marketing efforts to capture their target market. With many marketing channels and strategies like growth marketing, growth hacking, and digital marketing, they find themselves confused while choosing the right marketing strategy. Knowing that an average target buyer is constantly bombarded with marketing messages daily, businesses need well thought out marketing strategies to scale their growth and operations.

There is always a tiff between the start-up's way of doing things against traditional project management of established businesses in the business world. In other words, its growth in marketing vs. digital marketing.

What is Growth Marketing?

Growth marketing is an all-encompassing marketing strategy that aims to acquire and retain customers by targeting all the stages involved in the buyer's journey through different marketing channels. The marketing strategy caters to unique wants, pain points, and questions of a user with creative and data-driven tools.

As a process, growth marketing ensues a complete reevaluation of how businesses access, convert potential customer base and retain existing ones.

Growth marketers focus entirely on business growth and apply out-of-the-box approaches to find novel ways to scale companies quickly. They use rapid recalculations for testing new buyer journey theories.

growth marketing vs digital marketing
growth marketing vs digital marketing

What is Digital Marketing?

Digital marketing involves marketing through digital channels like mobile devices and social media. The digital marketing strategy involves building relationship-building between brands and customers to boost conversions shortly. It consists of targeting and capturing new customers through improved brand awareness. Digital marketers focus on relevant content creation, search engine optimization, and multi-channel engagement to help businesses achieve their marketing goals.

Digital marketing expands the outreach of the products and services and creates a market for them. It primarily caters to the first stage of a sales funnel, often known as the awareness stage.

digital marketing growth
digital marketing growth

Similarities between Growth Marketing and Digital Marketing

Before we compare growth marketing vs. digital marketing, it's important to note that both areas of marketing have vivid similarities. Inarguably, both growth marketing and digital marketing are valuable tools for businesses because both ensure short-term and long-term approaches to client relationships and overall success.

Also read: How is Growth Marketing Different from Traditional Marketing?

growth marketing vs digital marketing
growth marketing vs digital marketing

Growth Marketing Vs. Digital Marketing

  1. In digital marketing, a business's focus is on capturing new customers, converting them, and engaging them effectively to boost retention rates for the company. However, growth marketing is also about how you can further use your existing customer base to drive referrals & additional revenues.

  2. Comparing growth marketing vs. digital marketing, it's essential that digital marketing relies exclusively on digital channels for promotion. Say social media, emails, and search engines, growth marketing leverages a strategic mix of digital marketing channels, and traditional marketing approaches to retain business clients.

  3. Traditional digital marketing features strategies that burn through a predetermined budget. For example, they involve Google Adwords and display campaigns with consistent basic ad copy. Digital marketing strategies can successfully spike online traffic and drive business to the top of the sales funnel.
    By boosting the rates of awareness and user acquisition, it's not always full-proof. Growth marketing, on the other hand, ranges beyond the top of the funnel. It emphasizes the entire funnel. It can attract users, engage them, retain them, and even turn them into champions for a particular brand.

  4. While doing growth marketing vs. digital marketing comparisons, it's important to note that growth marketing is highly data-driven when shaping strategies for the future. Growth marketers try experimenting with marketing techniques, may fail at times, and figure out what works with hit and trial.

At Amura Marketing Technologies, we truly breathe & talk the language of growth marketing with an added flavor of the required digital marketing tools & technologies. To know more about how we can help you leverage the same for your business, feel free to get in touch with us at vikram@amuratech.com

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Comments (21)

  Kavita posted about 1 month ago

I just came across your blog post and must say that it’s a great piece of information that you have shared.

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  Sylvia posted 3 months ago

Growth and digital marketing are both essential tools for any company especially in today's rapidly changing business world. Failing to incorporate them is planning to fail.

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  Storm posted 3 months ago

What I like most about growth marketing is that it is a long-term solution. That is vital in ensuring business longevity

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  Anderson posted 3 months ago

Growth marketing to me is a more holistic approach to marketing in general. Digital marketing is a bit too narrow.

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  Shantel posted 3 months ago

The biggest difference between the two is the media employed in each. With digital marketing the focus is majorly on technology devices.

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  Louis posted 3 months ago

With most of the world currently having access to mobile phones and the internet, digital marketing is about to see a boom. As a matter of fact I think the boom is already underway.

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  Teddy posted 3 months ago

From what I have understood, Digital marketing seems to be part of growth marketing. Thanks for such an informative article!

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  Daphne posted 3 months ago

I think growth marketing and digital marketing should go hand in hand. The two are kind of mutually exclusive in a way.

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  Oliver posted 3 months ago

Basically I think Digital marketing refers to the more modern methods of marketing as opposed to the traditional ones. I am glad that more companies are quickly adopting it.

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  Patricia posted 3 months ago

Now more than ever marketing is absolutely essential to any business' success. It gives companies that much needed exposure.

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  Meg W posted 3 months ago

It's quite easy to confuse Growth marketing and digital marketing. The difference has never been clearer to me after going through this write up.

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  Roy posted 3 months ago

The article has made so clear the difference between growth and digital marketing. All the lingering questions I had have actually been answered.

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  Prince posted 3 months ago

Both are very important tools to build once business to top competition. Just that digital marketing growth looks more achievable than the other.

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  Johnny posted 3 months ago

I like digital marketing. It involves building relationship-building between brands and customers to boost conversions in a short time. I like selling online.

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  Oyeyipo Oladele posted 3 months ago

This page is so educative and good for all wanting to progress on content marketing too. If properly read, you should see how important this article is to every firm and individual. Thanks for this post.

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  Wilson Jake posted 3 months ago

Wow, I was so engrossed with the simple way you explained this two great tools. I think both are important but digital marketing has wider range of outcome.

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  Gillian posted 3 months ago

Growth marketing vs digital marketing. They both quite have similar characteristics. Just slightly different.

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  conrad pranze villas posted 3 months ago

Some people will say that these two are both the same. But because of you, I was able learn the difference. Thank you so much for sharing your valuable knowledge to us.

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  kufre posted 3 months ago

Growth marketing is an all-encompassing marketing strategy that aims to acquire and retain customers by targeting all the stages involved in the buyer's journey through different channels. Marketing growth helps in the stability of the industry

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  Alex posted 3 months ago

I think growth marketing is an aspect while digital marketing is the overall system. At the end of the day what matters is how you use what you have. It boils down to profits and costumer satisfaction.

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  Farha Singh posted 3 months ago

Amura Marketing talks about the language of growth marketing. It assists you to know more about technologies.

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