Sell.do
About Sell.do
Our Objective
The objective of our initiative focuses on enhancing efficiency and effectiveness in key areas. Specifically, we aim to:
Reduce the cost of conversion by improving
targeting mechanisms
Improve the conversion cycle and client
engagement
Key Marketing Challenges
01
High volume of junk leads from traditional digital marketing.
02
Difficulty managing multiple leads from the same organisation.
03
High cost per reach for our target audience.
04
Low digital engagement from top-tier decision-makers.
Our Approach
To meet our objectives, we implemented an Account-Based Marketing (ABM) strategy to engage target businesses, streamline sales processes, and reduce conversion costs. Here is the strategy overview:
Account-Based Marketing Approach
Specify Business
Target specific businesses to engage key stakeholders.
Reduce Sales Time
Aimed to reduce overall sales time and conversion costs.
Full-Funnel B2B Marketing
Promotion & Identification
Promoted the product and identified accounts showing intent.
Stakeholder Engagement
Acquired and engaged high-potential accounts at a lower cost.
Focused Communication & Nurturing
Tailored communication to address stakeholder needs and secure business meetings.
Amura’s Execution
We executed a highly targeted and data-driven strategy to engage key stakeholders in target businesses, leveraging advanced tools and personalised communication to maximise impact and efficiency.
Key Actions
Contextual Communication
Tailored messages for each target business to enhance relevance and engagement.
Digital Outreach
Leveraged platforms like Email, Google, and Facebook to connect with our target audience.
Differentiated Nurturing
Adopted a tailored nurturing approach, ensuring effective communication with each segment.
IP Reversal & Engagement Tracking
Used tools like Leadfeeder to identify and prioritise businesses based on their engagement levels, refining our marketing strategy accordingly.
High-Profile Prospecting
Utilised Apollo.io to efficiently acquire high-level prospects such as MDs, CMOs, and Founders, reducing acquisition costs and improving targeting precision.
CRM & BI Integration
Integrated with Sell.do CRM and BI tools to monitor prospect journeys, using lead-scoring and funnel features to identify stages and intentions, driving informed decisions.
Lead Acquisition
Focused on securing one active lead from each target business to kickstart the sales process.
Results
Implementing account-based marketing allowed us to effectively manage multiple leads from the same business, enabling the development of a highly customised nurturing strategy that delivered outstanding results.
157% Increase
In genuine leads
29% Increase
In engagement rate
61% Lower
Cost per reach
35% Reduced
Cost per conversion
51 - 63 Meetings
Scheduled in a month
120% Increment
In sales velocity