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Amura’s game-changing Account-based Marketing strategy and end-to-end HubSpot integration assisted us in reaching our sales and marketing goals.

Supriya Jadhav

Associate Director - Marketing, enParadigm

From strategic planning, media buying, to MarTech integration, Amura's well-rounded approach helped us scale our brand exponentially in the last six months.

Karan Malhotra

Head of Marketing, Consumer Electronics Brand

Amura’s game-changing Account-based Marketing strategy and end-to-end HubSpot integration assisted us in reaching our sales and marketing goals.

Supriya Jadhav

Associate Director - Marketing, enParadigm

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Leading Learning & Talent Development Brand

13%

Increase in engaged unique contacts (score >30)

19%

Email open rate

2%

Email click-through
rate (CTR)

7.39%

Conversion rate on paid campaigns

5.57%

Increase in LinkedIn followers

25.88%

LinkedIn connection
acceptance rate

Sell.do

Client Overview

Our client is a leading Experiential Learning and Talent Intelligence Technology company that empowers organizations to stay competitive in the evolving Future of Work. Leveraging over 100 industry-relevant simulations, they offer transformative solutions addressing skill gaps, improving decision-making, and accelerating leadership development. Their key platforms include:

  • Catalyx – A Talent Intelligence Platform that enables data-driven talent decisions.
  • Compass – Hybrid Learning Journeys that blend digital and human-led learning experiences.
  • Confluence – A Business Simulations Platform designed to replicate real-world business challenges for impactful, experiential learning.

Together, these platforms help enterprises build future-ready teams through scalable, personalized, and immersive learning experiences.

Our Objective

Revamp Client's digital transformation strategies for marketing their corporate training services to a tech-savvy and digitally driven audience.

Establish Client as a thought leader in corporate training and talent intelligence

Key Marketing Challenges

01

Longer Sales Cycles: Need for consistent engagement and conversion.

02

Content Development: Creating engaging and application-oriented content for corporate training.

03

Tech Expertise & Digital Presence: Lack of integration between CRM systems for effective lead nurturing.

Our Approach

Account-Based Marketing Approach

Account-Based Marketing Approach

Migrating Client's CRM to Hubspot for seamless data collection, automation, and performance tracking

Full-Funnel B2B Marketing

Full-Funnel B2B Marketing

Creating a comprehensive lead nurturing plan for Client with consistent content across all digital channels

Amura’s Execution

CRM Integration and Migration

Migrating Client’s CRM to Hubspot for seamless data collection, automation, and performance tracking.

Thought Leadership Campaigns

Developing content around industry insights, white papers, articles, and masterclasses for engagement.

Growth Marketing Experiments

Testing different communication styles, designs, and email formats to increase engagement.

Results

13%

Increase in engaged unique contacts (score >30)

19%

Email open rate

2%

Email click-through rate (CTR)

7.39%

Conversion rate on paid campaigns

5.57%

Increase in LinkedIn followers

25.88%

LinkedIn connection acceptance rate

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