Leading Air Cooling Brand
Client Overview
The brand is a leading company in the air cooling industry, known for its innovative and energy-efficient air coolers. With a strong presence in both domestic and international markets, the brand aims to provide effective cooling solutions, especially during the peak summer months.
Our Objective
Enhance user engagement and improve website conversion rates by optimizing the D2C customer journey.
Deliver personalized communication and targeted campaigns to increase customer interaction and sales.
Enhance customer engagement and reduce drop-offs with personalized communication and streamlined checkout
Key Marketing Challenges
01
User Experience & Website Conversion Rate: Difficulty in retaining users and converting visits into orders.
02
Heat Sensitivity: Sales performance is highly dependent on regional temperature variations.
03
Personalization: Need for personalized communication to improve customer engagement and sales in Ads & Website.
04
Efficiency of Campaigns: Maximizing the efficiency of paid campaigns across different platforms.
Our Approach
To address these challenges, a multi-faceted approach was implemented, focusing on personalized
communication, user experience enhancement, and strategic paid campaigns:
User Journey Analysis
Detailed analysis of user behavior to retarget with personalized communication at each stage of the buying process.
Personalized Creative Campaigns
Highlighted pain points related to heat through targeted creatives.
Website Optimization
Improved UI/UX design and website flow to enhance the conversion rate. Added magic checkout to reduce steps for the final purchase.
Personalized Coupons
Utilized WhatsApp to push personalized coupons and discounts based on drop-off points and product value.
Automated Campaigns
Leveraged automated campaigns on Google for better performance.
Regional Ad Strategy
Divided campaigns by regions (north, south, east, west) and adjusted intensity based on local temperatures.
Amura’s Execution
User Journey Retargeting
Personalized communication was sent to users at different stages, improving engagement and encouraging conversions.
Creative Design
Developed creatives that addressed the discomfort caused by heat, making them highly relevant to potential customers.
Website Flow Improvements
Enhanced the user interface and user experience, making the purchasing process smoother and more intuitive.
WhatsApp Marketing
Sent personalized coupon codes and discount offers via WhatsApp, increasing user engagement.
Magic Checkout Integration
Implemented a faster checkout process, reducing cart abandonment rates.
Google Campaigns
Used automated campaigns to optimize ad spend and maximize return on investment.
Temperature-Based Ad Strategy
Monitored regional temperatures to adjust ad intensity, focusing on hot areas and shifting the budget away from cooler regions.
Results
The strategies implemented led to significant improvements in the brand’s online sales performance:
43% Increase
In CTR from February to June
140% Increase
In Enhanced conversion rates
330% Increase
In Orders via Paid Campaigns
190% Increase
In Revenue
44% Reduction
In ACOS%