Leading Industrial Adhesives Brand
About the Client
The client is a global leader in industrial adhesives, trusted across sectors such as automotive, manufacturing, packaging, electronics, and maintenance. With a strong legacy of delivering high-performance bonding solutions, this brand sought to deepen customer engagement and drive higher conversions in India’s rapidly expanding ACM segment in the digital era.
Our Objective
The primary objectives focused on:
Execute high-impact email marketing campaigns to engage target audiences and drive conversions.
Leverage automation to align pre-sales and marketing efforts, ensuring consistent lead nurturing and timely follow-ups.
Implement lead nurturing workflows to re-engage inactive leads and accelerate sales funnel velocity, ensuring no opportunity is left behind.
Key Marketing Challenges
01
Lead Quality: Managing a high volume of low-quality leads from traditional digital marketing.
02
Audience Engagement: Low engagement from high-value decision-makers and influencers.
03
Conversion Delays: Difficulty in converting top-of-funnel leads into paying customers.
04
Abandoned Purchases: Recovering abandoned carts and nurturing past customers for repurchases.
Our Approach
To overcome these challenges, we implemented a Full-Funnel Marketing Strategy, combining Account-
Based Marketing (ABM) with personalized email and WhatsApp campaigns.
Account-Based Marketing Strategy
Targeted Approach
Focused on specific key decision-makers and influencers within each organization.
Reduced Sales Time
Streamlined the sales process by automating key follow-ups and nurturing leads with highly personalized content.
Engagement through Automation
Used automation to trigger timely and relevant communications for different segments.
Multi-Channel Digital Strategy
Email Marketing
Personalized emails aimed at specific segments based on their engagement levels.
WhatsApp Messaging
Real-time, direct messaging to nurture abandoned carts and encourage repeat purchases.
Lead Acquisition & Nurturing
CRM Integration
Integrated with the CRM system to monitor and track lead behavior, identifying opportunities for timely follow-ups and engagement.
Amura’s Execution
Leveraging advanced tools and a data-driven approach, we executed a series of high-impact campaigns:
Key Actions
Tailored Messaging
Delivered messages that resonated with the specific needs of each customer segment.
Cross-Platform Outreach
Used email and WhatsApp to engage with customers at various touchpoints.
Behavioral Targeting
Focused on engaged businesses to ensure the messaging was relevant and timely.
Sales Process Automation
Automated follow-ups for leads who interacted with campaigns, helping to drive them deeper into the sales funnel.
Results
94 SQLs
via Email Campaigns in 4 months
200%
Increase in the Open Rates
100%
Increase in the Click through Rate
₹4 Lakh+ LTV
Achieved from the Outreach campaigns