A content management system or CMS is critical for building a new website. While several CMS tools are available, each offers unique features, applications, and so forth. Solutions like WordPress, Adobe Experience Manager, Drupal, and Site-Core are some of the most widely used CMS tools globally. While WordPress is a predominantly used CMS worldwide, Wix has recently gained significant popularity. It is a self-hosted solution, similar to Shopify and Squarespace.
Wix, launched as a website builder for small websites, has grown into a powerful mid-scale e-commerce builder platform.
WordPress, primarily a blogging platform, has survived and thrived for more than 13 years due to its extensive community support. WordPress is used in blogs, forums, community portals, corporate websites, multilingual websites, and e-commerce websites.
For this blog, we will focus on WordPress and Wix only. Although both CMS solutions offer unique advantages and features, it is crucial to understand key differences between them and find out which platform suits your requirements best. Here are a few objective parameters like ease of use, maintainability, and community support which can help us compare the range and limitations both Wix and WordPress can have -
Wix has a clean and neat user interface for blog writing. You can improve the article layout without the knowledge of HTML or CSS. You can also add SEO meta, categories, and tags to the blog posts.
WordPress has also introduced a user-friendly Gutenberg editor. It provides more editing options than Wix. WordPress also offers open graph tags along with regular SEO meta tags. You can create custom reusable units in Gutenberg, which help create repeatable blocks in multiple articles.
Ease of use
Wix is the easiest way anyone can create a website. Wix provides a guided website setup with Artificial Design Intelligence (ADI). Users receive questions like the industry to which your brand belongs, or are you building an E-commerce website? etc. Based on the answers, Wix will spawn a website for you. You will have a base website to start up with, and you can build upon it as per your need.
WordPress is also capable of delivering feature-rich websites. However, WordPress lacks AI-based website spawning. However, you will have to go through some online tutorials to understand the plugins you will require to install for the specific set of features you want to enable. This requires a little technical know-how.
WordPress 6 has improved its usability with the introduction of the Gutenberg editor. However, it is still far away in terms of initial setup compared to Wix.
Wix comes with more than 1000 template options to select from. You will get to choose from various templates specific to your industry. Once you select the template, you can modify and change the template layout per your needs. However, there is a slight disadvantage. With this format, you will be locked to the template. You cannot switch templates once you select the template and build the website in it. While the template-based approach allows the faster deployment, it removes the uniqueness factor, as the template's limitations will restrict the creative team.
WordPress has a thriving ecosystem of free and paid themes to choose from. These themes come with their website builder tools. Since you get complete control over code and theme, a professional WordPress development company can customise and deliver a unique website design to help your brand stand out.
Wix and WordPress both provide a wide variety of templates. Having control over code and theme gives an edge to WordPress.
Wix comes with a comprehensive set of SEO options. Wix also provides a “Site booster” app to improve your SEO performance if you choose premium plans. Site booster further enhances search engine ranking by providing features like company address listing on search engines.
However, hierarchical names like post/ or product-page/ are not editable in Wix.
WordPress is the de-facto SEO-friendly CMS and offers a very popular SEO plugin - Yoast SEO with over five million+ installations. Yoast SEO helps you in schema integration, word complexity check, and adding social media Open Graph tags.
WordPress has complete control over implementing SEO recommendations and improving your brand's visibility on search engines.
Apps and Plugins
Both Wix and WordPress have their marketplaces, where you can find apps and plugins to extend your website’s functionality. Wix, being newer in the market, has fewer apps than WordPress.
Wix has introduced Velo, which provides a way to integrate database systems and 3rd party custom apps with Wix. Unfortunately, Wix has a minimal scope of scalability. For example, it provides options for a multilingual website, but the multilingual option is not friendly. Also, Wix has a minimal number of Indian payment gateway support. Wix only supports PayPal, RazorPay, PayU, and Cashfree.
With over 13 years of presence in the digital market, WordPress has 59,000+ free plugins in its store. You can extend industry-specific solutions because of the vast ecosystem WordPress has created. For example, you can easily integrate any payment gateway through its plugins.
WordPress provides multiple plugin options to extend the functionality. While it is tricky to choose between different plugin options, a professional WordPress developer can indeed help you in these matters.
Migration is another important aspect we need to take into consideration. Whether migrating to Wix or WordPress, having a team of experts is always helpful. When it comes to Wix, there is no option for bulk import and migrate websites. You will manually have to put all your efforts into the migration process. On the contrary, WordPress comes with a lot of plugin support, which makes it significantly easier to move in and out of the WordPress eco-system.
Wix is a self-hosted platform, and thus, it has an organised support team. Wix also has a WixBot, which can help you find your solution quickly. You will need a professional website development company only for their creative input. Wix will manage all the technology-related things.
WordPress is a trustworthy open-source platform that leaves the management part to the website's owner. You will have complete control over not just the creativity but the technology of the platform itself. WordPress is the most popular CMS used worldwide, so you can easily find solutions to your needs in WordPress forums. But when it comes to regular updates and technical support, it is always advisable to rope in a professional WordPress development company. It will help you reduce turnaround time while delivering the solutions of your choice.
Both Wix and WordPress are excellent for building websites. Each CMS solution provides the necessary features to build websites for different industries. However, one thing is sure; whether you choose Wix or WordPress, you will need a set of experts to guide you through the technicalities of both CMS platforms.
Amura Marketing Technologies, a growth marketing company, can help your organisation build dynamic websites in WordPress. With our expertise in WordPress, Amura follows server hardening processes, which help us deliver all-around security to our customers. So, if you want to build a new website or revamp the existing one, we at Amura can help your business in end-to-end website development projects.