What Is WordPress And What Is It Used For?

Over 455 million websites today are built using WordPress. To put it simply, WordPress is a content management solution (CMS) used to build and host websites. It is the most user-friendly and SEO-friendly open-source platform for building websites.

It has been 19 years since its launch in 2003, and WordPress continues to be a market leader in content management solutions.

Now, let us deep-dive into the ecosystem of WordPress and learn how it can be leveraged better to become a one-stop solution for all your business needs.

Get an up-to-date corporate website

WordPress is self-managed, which means all the contributed plugins used to extend WordPress functionality receive regular updates, just like your mobile phone apps. WordPress core itself receives standard features, functionality and security updates.

Pro-tip: Ensure you take regular backups using WordPress plugins like UpdraftPlus or Backup Migration. WordPress auto-updates can sometimes result in “not working plugins” or website unavailability. Regular backups help us restore the website in extreme cases.

Have active contributors and a multilevel approval system

Any organisation has multiple stakeholders, from marketing communications and HR to brand managers and content creators. Naturally, you want strong content workflow checks. In WordPress, a plugin like Oasis Workflow provides a robust quality check by various stakeholders before you share your content with your audience. You can replicate your organisational approval hierarchy for your website as well. As a result, it helps reduce turnaround time and improve the quality of work.

Make your business visible on the search engine (Google) effortlessly

What’s the point of having an online asset that people cannot easily reach?

Google dominates the search engine market with a market share of 85%. Needless to say, your audience should be able to search, find, and reach your website easily. WordPress offers post-based architecture and SEO-friendly media management. In fact, this CMS is built considering Google’s recommendations for SEO-friendly websites, which helps provide a search-friendly website. It also handles basic SEO activities with minimal knowledge and technical expertise. And for advanced SEO scenarios, WordPress, with long-standing plugin-ins like YoastSEO, helps businesses rank their websites.

Secure your business from ever-increasing online threats

Your website is the first digital touchpoint for your audience. While businesses dabble around social media platforms, they are merely 3rd party sites. Your website is your digital asset; thus, it deserves security and user data privacy that builds the brand’s credibility.

WordPress provides powerful plugins like Sucuri, which makes it secure and helps you avoid the most common brute force attacks. Apart from Plugins, the Server Team at Amura follows server hardening processes, which help us deliver all-around security to our customers.

Ensure your website is multilingual

Once you are online, business opportunities are not restricted to your location. Thus, you should be able to deliver services across the globe. This is where WordPress comes in handy. It enables you to create a multi-language, multicurrency website catering to different audiences.

In some cases, Google translate or other 3rd party translation APIs fall short in communicating the message the brand wants to put forward. For such cases, WordPress provides a powerful translation plugin called WPML. It helps you to collaborate with professional translation agencies and deliver high-quality translations for your audience.

Are you still looking for the right CMS to fit your requirements? You can get in touch with us. We, at Amura Marketing Technologies, are all ears to listen to your ideas and requirements. We will be happy to collaborate with you for your next big thing.