In the world of social media, we are influenced by one fashion trend after another. The volatility of the space makes trends come and go in a flash. People are always out to try new things and discuss new ideas. Brands leverage this ecosystem by marketing new products and services that don't require much decision-making at the customer's end.
We all are guilty of clicking on that drool-worthy perfume ad during one of our binge-scrolling sessions. We have stocked up on cute shoes, crop tops, and hoodies that we never needed. This is what an impulsive purchase looks like.
As a matter of fact, most purchases on social media are impulsive. It isn't a place for planned purchases like gold, houses, or iPhones. Short-term planned purchases like shoes, clothes, perfumes, etc., perform well in terms of sales, even though they can also be a financially high investment sometimes.
Here's how you can leverage this phenomenon for your business and grow your marketing toolbox. Employ these three eCommerce social media marketing strategies to drive rush-hour-loads of traffic to your website every single day.
Social Media Retargeting
When a shopper has explored a product on your website but didn't make a purchase, they are reintroduced to the same product through social media retargeting. This time the product shows up with a promotion or a coupon that urges them to return to the website and complete their purchase.
Through digital retargeting, brands can improve their conversion rates, create brand awareness, or promote new products.
Social media retargeting campaigns can be executed in the following ways-
• Contact list - You can use customer data from your CRM to connect with your customers on Facebook or Instagram.
• Website visitors - This strategy uses pixel-based retargeting to create a custom audience based on people who have visited your site.
Upload your product catalog to a social media platform like Facebook or Instagram and set up an ad campaign. This strategy promotes your products to people who have already shown interest in your website or app. Dynamic ads continuously work to find the targeted audience and remind them of the products they viewed but didn't buy.
Craft your message, keeping in mind where your customers are in the sales funnel. Perform A/B tests on your creatives to have a better chance of a conversion. Put a frequency limit to restrict the number of ads shown to the target user. This ensures that they are not overwhelmed by repeatedly seeing the same ads.
Have you been in a situation where your social media profile is flourishing with viral reels, but your blog traffic is dropping low? There's nothing more demoralizing than spending hours on a thought-provoking blog only for it to receive meager page views.
What if you could generate traffic for your blog through your already prospering social media? Implement these good-for-traffic practices into your social media strategy to market your blogs and increase your engagement on social media.
When your audience engages with your social media content, they will want to see more of you. That's where your blog can slide into the picture.
Don't make your audience dig around for links hidden inside your social media profiles. Include a link to your blog or website on all your social media channels. Make the link visible and easy to navigate.
While all social media platforms focus on sharing content and connecting with others, they all are built on a unique structure. Hence, you cannot have a one-size-fits-all approach to marketing your blog on social media.
Due to size and other restrictions, the way you promote your blog on Instagram won't work on Facebook. Likewise, if you create an infographic related to your blog on Pinterest, you can't post the same on Twitter. Therefore, you need to tailor your content to each platform individually. It may sound intimidating, but you don't have to promote on all 10 to 15 platforms; you can pick a few where your content performs well.
Make It Unique:
Giveaway Posts/Competition Posts
With organic reach on the decline, social media contests are a great way to amplify the brand on social media with a minimal promotional budget. Giveaway contests can be used to increase your follower count, grow your email subscribers, drive engagement to the profile, or promote a new line of products.
To run a successful social media giveaway or contest, get the following things right-
- Lock in the start date and the end date of the giveaway campaign. Use the end date everywhere to create a sense of urgency.
- Layout the rules of eligibility. If there are any limitations regarding age, location, or any other factor, you need to communicate it clearly to your audience.
- Mention the mode of participation. In which way a participant can enter the competition.
- Feature the prize boldly across your posts and captions.
- Mention the details of how many winners will be there and when the winners will be announced.
- Create a posting schedule to talk about your giveaway often on different social media platforms. Apart from that, you can also shoot emails to your subscriber list or run social media ads to gain traction.
The simplest way to run a social media giveaway is to create an image that says "giveaway" with the name of the contest in an attractive font. Explain the rules of the contest in the caption and add relevant hashtags. That's it. You can also use pre-made social media giveaway templates on websites like Canva.
Pick a prize reward that motivates people the most. If you are into eCommerce, you can give away free products for your social media giveaways. Make sure you are heavily promoting on multiple platforms to reach more people. You can seek help from influencers/micro-influencers if needed.
eCommerce Marketing Agency for Social Media
Creating specific content tailored to each platform isn't an easy feat. Nor is succeeding at all of them. In such situations, enlisting the help of eCommerce marketing services proves to be a beneficial solution that ensures the success of your business. As India's leading eCommerce marketing agency, Amura Marketing Technologies specializes in social media marketing strategy for eCommerce.