Scale your business with the leading eCommerce Marketing agency

Leverage our expertise to deliver business impact,
increase sales velocity & improve ROI.
Our Clients

Ecommerce Services

From Online Store Setup to Logistic Integration

In a rapidly growing industry like eCommerce, maximizing your bottom line isn’t enough, it about achieving a heathy sales velocity. Every business is unique, so you need a unique business plan

Whether you are planning to start your eCommerce store, revamp your existing one, scale up your operations or just looking for consultancy, we offer comprehensive services to meet all your business needs.

Website
  • Content, design & development
  • Platform migration
  • Payment gateway integration
Marketplace
  • Setup & Integrations across India’s leading marketplaces like Amazon, Paytm, Myntra, Flipkart, Google shopping ads etc.
  • Social marketplace setup on Facebook, Instagram and more.
Full-funnel digital Marketing
  • E-commerce performance
  • SEO
  • Social
  • Content
  • Influencer marketing
Analytics
  • Full funnel Data visualization
  • Campaign Performance across different aggregator platforms
  • Analyzing Growth Marketing Experiments across Target audience, media, and Communication
Logistic Fulfilment
  • Logistic vendor procurement for marketplaces which does not support fulfilment
  • Third-party partner integrations like Shiprocket, Delhivery, etc.
E-commerce Consulting
  • Brand Architecture
  • Activation across marketplaces
  • Retention Strategies
  • Product Launch across digital platforms
  • Content Strategies

Download our full-funnel Growth Marketing analytics framework

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E-COMMERCE FUNNEL

Scale Faster with Full-funnel Solutions

From first-time purchase to return customers, our growth-focused marketing strategy is designed to maximize of your CLTV. Our proprietary growth framework delivers value at every stage of the funnel. With an exhaustive ecosystem of relevant tech integrations, we ensure your sales funnel works as a well-oiled machine.

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STAGE 1
Awareness
  • Develop market mix models
  • Advertising automation
  • Programmatic Bidding
  • Media strategy through optimized Media Planning
  • Industry optimized set-up
STAGE 2
Engagement
  • Analyzing data across media campaigns
  • Integrated live chat feature
STAGE 3
Conversion
  • Personlized offer based campaigns
  • Lead nurturing - Automation
  • Remarketing Campaigns
STAGE 4
Re-engagement
  • Offers for existing customers
  • Pushing for cross sales
  • Retention based activites
CMS &
e-Commerce
Paid
Media
CRM &
Automation
Marketing
Analytics
Design & Adaptations

What makes Amura
your go-to eCommerce marketing agency?

Being the pioneers of Ecommerce Marketing in India, we understand what it takes to achieve short-term sales or long-term growth. With an industry-leading experience of 13+ years, we have been the trusted agency partners to numerous eCommerce brands across industries.

360° business impact with full-funnel MarTech integrations
Maximum returns with our Growth Marketing approach
Improved sales velocity with robust analytics & agile processes

Case Studies

5-Star Client Reviews

Read case studies to know how we applied our tech expertise and Growth Marketing analytics framework to deliver a custom growth plan for our client.

PHARMA: Cipla Health
Case Study Image
Achieving maximum online sales for ActivKids Immuno Boosters
15K
Tubs sold in just 3 months
128%
Increase in
e-commerce
conversion rate
850%
Increase in
conversions
FMCG: Kenstar
Case Study Image
Achieving Multiple Brand Objectives for Kenstar with Growth Marketing
10M +
Impressions
3M +
Reach
1M
Website Visits
50%
Increase in branded keywords
INSURANCE: Apollo Munich ( HDFC Ergo )
Case Study Image
Changing age-old buying habit to drive maximum sales online
50%
Reduction in Cost Per Click (CPC)
4X
Increase in the online purchase
63%
Reduction in the cost of acquisition
CONSUMER ELECTRONICS: Atomberg Technologies
Case Study Image
Established Competition against well established brands
246%
Revenue Growth
40%
Increase in the E-commerce conversion rate
15%
Advertising Cost Of Sales
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Frequently Asked Questions

What is an eCommerce agency?

In its simplest definition, an eCommerce agency is an external team of professionals who help you achieve your eCommerce business goals. From developing an eCommerce site to managing, growing, and marketing your online store, everything is handled by the agency.

Why hire an eCommerce agency?

Hiring an eCommerce agency is a cost-effective way to develop, launch, and market your business without hiring an expensive in-house team. The expertise they bring to the table meets industry standards and can be critical for a profitable and successful website.

What should I look for in an eCommerce agency?

Finding the right agency is never easy, especially since the list is huge. But here are 10 things to consider while narrowing down on the ideal eCommerce agency.

  • Client Success: A proven track record is the best way to gauge the agency’s capabilities
  • Skill: Look out for website design and development skills to ensure that the agency can meet your requirements
  • Portfolio: Check out the agency’s highlighted work. If they don’t have any, ask!
  • Your Business Goals: It helps a great deal to fully understand and clearly chart out your goals before approaching an agency.
  • Communication: It’s important to find an agency that is proactive in its communication and has the same wavelength as you.
  • Industry Knowledge: It’s always a brownie point if your chosen industry specializes in your industry or niche.
  • Best Practices: An agency’s approach to work matters. Choose an agency that follows most, if not all, the best practices
  • Fit: A happy team makes the dream work. Look for an agency that fits well with your team.
  • The Agency's Marketing: The agency’s own website is where they can unleash their creativity. If you look at that and don’t feel any pull, the answer should be clear.
  • Budget: Define your budget well and check if the agency fits within it. Customizable packages are always a big win.
Is it best to hire an eCommerce agency or bring on an employee?

Onboarding a full-time staff is expensive and that weighs down the benefits. Hiring an eCommerce agency to develop your website is convenient and cost-effective. Moreover, an agency’s expertise can help a great deal to speed-up growth and survive in the highly-competitive, ever-growing eCommerce industry.

What are the benefits of working with an eCommerce marketing agency?

Apart from benefiting from a hands-off approach to launching, managing, and marketing your eCommerce business, agencies give your website the edge of the newest techniques, tools, and resources.

Other benefits include:

  • Pulling upon the wisdom of a very large collection of work
  • Leveraging the agency’s network for building your brand
  • Saving time and money for getting 360-degree eCommerce growth
  • No worrying about the in-house team’s benefits, vacation pay, and a full line of tools.

Team

Our Leadership Team

Vikram Kotnis

Managing Director

Vikram Kotnis

Comprehensive experience working with Fortune 500 companies in the US. Co-founded Mortgage Data Systems before moving back to India. Founded Amura with a vision to take marketing from being intuitive to data-driven.

Adwait Rajhans

Director - Marketing & Strategy

Adwait Rajhans

Worked with more than 500 clients and multiple B2C and B2B industries. Some of the key clients handled over time are Sun Pharma, Cipla, Glenmark, Novozymes. Have helped startups like Boldcare, Stayhappy to grow early in their business stages.

Vinit Dixit

VP - Business Development

Vinit Dixit

A geo-expansion specialist with 20+ years’ experience working in US, Europe & Asia, setting up teams and processes across Investment Banking, Retail, and Industrial domains. Primary expertise in Business Development, Content Marketing, Business Consulting & Operations.

Supriya Kotnis

VP - Human Resources & Operations

Supriya Kotnis

Immense experience in the US working for Deloitte, Synopsis and tech startups. Consulted for companies like Kaiser Permanente, Visa, American Express & Ford. Experienced in managing large technology implementation process.

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