Technology and digitalization have ushered in a sea change in several spheres of our lives. Marketing is one of those fields that are constantly evolving with the advent of new technologies.
Traditional marketing is becoming irrelevant as people now prefer to rely more on the internet to make their purchase decisions. As per recent studies, around 78% of internet users like to research products online before buying them.
Internet marketing has revolutionized the way many industrial sectors function. It has also helped those associated with the real estate industry like brokers and developers to grow their business online. Business growth has been possible because of stellar marketing campaigns or through hiring real estate marketing companies. In this article, you will get to know how real estate brokers or agents can use pay-per-click (PPC) marketing and get an edge on their competitors.
What is PPC?
In the field of digital marketing, PPC is one of the most effective and useful ways of growing a business. As the name suggests, an advertiser pays for every click their ads get from internet users. But before getting a click, there are many things you will need to do.
PPC marketing starts with choosing a good ad network for your campaign and showing your ads on various platforms.
After choosing an ad network, selecting keywords, setting up a PPC account and initiating a PPC campaign are the other essential processes.
For instance, you choose Google Adwords as your ad network and bid Rs 10 for the keywords, '2 bhk for sale in Mumbai', in your PPC campaign. Google will show your ad on the search results page for these keywords, and you would be charged Rs 10 for every click.
Why real estate agents should start PPC marketing
As per statistics, around 33% of internet users click on paid search ads as they are more relevant to their search and queries.
Some of the crucial benefits of PPC for realtors include:
- With PPC marketing, real estate agents or brokers can reach their target audience effectively and quickly.
- As compared to SEO (search engine optimization), PPC requires less effort and the traffic from PPC is more likely to be converted into leads.
- Through a PPC campaign, you get the complete data to measure and analyze whether it's working for you or not.
- PPC real estate leads can be increased by paying the ad network to show your ad first and on top. As PPC campaigns do not have budget restrictions, you can bid or invest money in them according to your budget.
How to set up a PPC campaign
The first step is to create your PPC account and know the strategy and goal for the business. You can choose Google AdWords for real estate or any other platform for your PPC campaign. It is always better to do some competitor and market research before starting your marketing campaign.
After creating a PPC account, the most important step is the keyword research you can do with several free and paid tools. Along with following the keyword research step, you should also plan or choose your target audience, monitor competitors and decide on an overall budget.
A user, after clicking your ad, reaches your landing page. So it is crucial to make an attractive and relevant landing page with valuable content to get better results for your pay per click real estate leads. Around 90% of users who read your headlines would also read your call to action (CTA), so make sure that you have a good content copy with a CTA in the end.
After bidding for the keywords according to your budget and writing a PPC advert that will hook your target audience, you would be ready with your Real Estate PPC campaign. After creating a campaign, it is crucial to use analytical tools to get useful insights and track your progress.
Tips for a better real estate PPC
As keywords play a major role in PPC advertising or marketing, you should smartly research your keywords according to your budget. You should always focus on long-tail keywords that are relevant for the properties you are handling.
Following up on PPC real estate leads is another process that is crucial for your business and should be done professionally with organized data. You can also take advantage of PPC marketing by adding your leads for emails and asking them to subscribe to your web page.
To make your PPC campaign more effective and beneficial, you can hire real estate marketing companies or a PPC team to provide you with better results.
As there are many videos and text content available online regarding internet marketing, you can learn the process yourself. However, hiring professionals for effective real estate PPC management is always a better option.
Amura is one of the most reputed digital marketing agencies in Mumbai. It has helped more than 300 real estate clients to achieve their goals and rapidly grows their businesses. So contact Amura for digital marketing or a PPC service and boost your brand's awareness, online presence and sales like never before.