Real estate isn’t just about selling a piece of land or a structured building. You are selling what could be their homes or workspaces, which is also their second home. Real estate Agents are aware of the fact that more than the property, the customers are going to rely on them for making a decision. That’s when the marketing skills of a real estate agent speak for itself. And real estate facebook marketing is currently the real deal in the social media scenario.
Here are ten powerful tips to ace your real estate facebook marketing game:
1. Target The Right Audience
The detailed targeting of Facebook is what makes it unique and spot on. The reach you get through the right ad, and perfect targeting is unimaginable.
According to a report, there are over 2.6 billion monthly active users on Facebook, but how many of them are looking for a property? You can’t be spending your hard-earned money on people who are killing their time on Facebook, right?
2. Make It Local
Similar to the right age group, you have to make sure your ad is visible in the right areas. If you aren’t promoting locally, your ad will be moving downhill. Promote in the overpopulated areas near your property and the areas where the property prices are on a hike.
The Facebook Ad Manager will let you manage every aspect of the filter to make your ad a success. Narrow it down to the most probable leads.
3. Captivating Graphics
On social media, your graphics are the key to a sale, and real estate Facebook Marketing works with the right kinds of images. Pictures you put up can make or break your ad. With aesthetic images of your current property, you can attract some major clients as these images are nothing less than a magnet.
If you have two seconds to capture someone’s attention, you have to pull out the big guns of creativity and uniqueness.
4. Easy To Read Ad Copy
While your images play a vital role in capturing attention, your copy needs to be crisp, to the point, and easy to read. Putting up complex words to make it sound like an elite novel won’t help you much. When it comes to Facebook Marketing, your aim should be to get a click the moment a potential client comes across the ad.
Put your excellent copywriting skills to use and give all the required information in lesser words.
5. Strong CTAs
Why do you think people will click on your ad when you haven’t given them one final reason to choose you? Another question is: Are you even adding a CTA? No one! We repeat no one will click on your ad if the CTA is absent or if it is lousy.
Give them a link where you want them to go and book an appointment. Without a proper address, the lead is going to get lost in the ad and move ahead with scrolling.
6. Informative Landing Pages
Now that we are talking about CTA, the link you add in the CTA has to give all the detailed information your potential client might need. After your Facebook ad has worked up its charm, it’s your turn to provide the right information through the landing page of your Real Estate business.
With a proper contact page, user-friendly website, and reviews, you should be able to gain the trust of people looking for a property.
7. Watch Your Competitors
Now that you have put up an ad, it is all about looking at other Real Estate Agents and their Facebook Marketing Campaigns. No, we aren’t asking you to copy what others are doing, but it is essential to know what works for people and what doesn’t.
As people are gaining new skills, it is no longer limited to images in Facebook Marketing. Check out the animations that fellow Real Estate Agents are using and inspire your copy ads with unique elements.
All the tricks you have up your sleeves, it’s time to roll them down and begin with the testing. There are different kinds of people surfing the internet. Some would like your text better, and some would be attracted to the graphics you put up.
You might like: How to Build Effective Social Media Strategy for Real Estate
You can put up two different ads to see which one gives you a better return and work your way up to a successful Facebook Marketing Campaign.
9. Watch The Analytics
When your ads are running, you have to keep an eye on the Facebook Ad Analytics. It is necessary to find out which ad gives you a better result and which filters worked for your business through Facebook Marketing.
10. Keep The Relevance Score High
There will be people who won’t understand your ad and still click on it, and some lost souls will click on the ad unintentionally. Such clicks are going to make you lose your money, and that is the reason your ad needs to have a high relevance score.
The lesser the relevant ad, the more CPC you will have to pay. Facebook makes sure to reward ads that have a high relevance score among users. The average CTR of an ad is 1%, and if you have a better CTR, you have an ad that is relevant to your target audience.
Real estate is a business that may differ each day and you have no control over what may happen the next moment. All you can do is analyze the situation and change your real estate digital marketing strategy to a more suitable approach.
At Amura Marketing Technologies, we have successfully delivered results for our real estate clients for more than a decade now. To witness similar results for your businesses, get in touch at firstname.lastname@example.org