Quick question: Say you have a sudden rash on your body or a bump on your face; what’s the first thing you’ll do?
If your answer is: Google the symptoms to get more information, there’s solid data to back you.
Studies have shown that 60-80% of patients use the internet to research health-related information. Two-thirds of them claim that the online information that they have found impacts their healthcare decisions. Moreover, 66% of internet users have looked online for information about a specific medical condition.
These numbers suggest that a significant proportion of people are using the internet to search for healthcare information and that this trend is likely to continue in the future. This is why hospitals and healthcare centres need to leverage digital marketing. Healthcare digital marketing can help reach a wider audience, improve patient engagement, and build brand awareness.
Here are 5 ways in which digital marketing can be beneficial for hospitals and healthcare centres:
Digital marketing can help healthcare organisations increase visibility by promoting their services and brand through targeted advertising and search engine optimisation (SEO). This can make it easier for people to find and learn about the organisation, leading to increased patient acquisition and engagement.
Improved patient engagement:
Hospitals and healthcare organisations can improve patient engagement through digital marketing by providing patients with important healthcare information, appointment scheduling, and other services through their websites or mobile apps. This can help improve patient satisfaction and loyalty.
Enhanced communication with patients:
Using digital marketing for hospitals and healthcare organisations can enable them to communicate more effectively with their patients. For example, they can use email marketing or text messaging to send reminders about appointments or to provide patients with important healthcare information.
Digital marketing enables healthcare organisations to streamline their processes and increase efficiency. For example, they can use online appointment scheduling or electronic medical records to reduce paperwork and improve the patient experience.
Greater ability to track and analyse results:
Healthcare organisations and hospitals can track and analyse the results of their marketing efforts with the help of digital marketing. This can help them identify which strategies are most effective and make data-driven decisions about their marketing efforts.
Now that we have understood the importance of digital marketing for healthcare organisations, the next important step is to understand the most effective strategies that hospitals and healthcare centres can implement.
Here are the top 6 most effective digital marketing strategies for hospitals and healthcare centres:
Creating and sharing valuable, informative content can help you establish yourself as a thought leader and build your brand. This can include blog posts, infographics, videos, and other types of content.
Here are a few tips for using content marketing effectively for hospitals:
- Determine your goals before creating a content marketing strategy that is tailored to your hospital's needs
- Identify your target audience by conducting market research
- Build a thorough content marketing strategy based on your learnings
- Choose the right content formats that are most effective for your audience and goals
- Promote your content through social media, email marketing, or paid advertising
Paid advertising, such as Google AdWords or Facebook Ads, can be a quick and effective way to reach a wider audience and drive traffic to your website. You can use paid advertising to promote specific services or to target specific demographics.
Here are a few tips for using paid advertising effectively for hospitals:
- Determine your goals before you start running paid ads
- Identify your target audience by conducting market research or analysing your website data
- Choose the right advertising platform
- Use compelling and relevant ad copy and visuals
- Analyse your results to optimise your strategy and improve your results over time
Search engine optimisation (SEO):
Optimising your website for search engines can help you rank higher in search results and make it easier for people to find your hospital or healthcare centre when they search for relevant keywords. Here are a few tips for optimising your website for SEO:
- Use relevant, high-quality content
- Use relevant keywords
- Optimise your website's structure
- Build high-quality backlinks
Social media marketing:
Social media platforms such as Facebook, Twitter, LinkedIn and Instagram can be powerful tools for hospitals and healthcare centres to connect with their audience and increase brand awareness. You can use social media to share updates about your organisation, as well as to share valuable healthcare information with your followers. It can also be beneficial for promoting your services. Here are a few tips for using social media effectively for hospital marketing:
- Decide if your goal is brand awareness, improved patient engagement, driving traffic to your website, or anything else
- Choose the right platforms
- Create a content calendar in advance
- Engage with your audience frequently
- Analyse your results over time
Email marketing allows you to send targeted messages to specific groups of people, such as patients or referral sources. You can use email marketing to promote your hospital or healthcare centre, as well as to send appointment reminders or other important information.
Here are a few tips for using email marketing effectively for hospitals:
- Build an email list by collecting email addresses from patients and referral sources
- Create targeted email campaigns that are tailored to specific groups of people
- Use a professional email marketing platform that can help you manage your email campaigns and track their performance
- Personalise your emails by using the recipient's name, location, or other information
- Analyse your results
Omnichannel marketing is an approach that uses a variety of channels, such as email, social media, and paid advertising, to reach customers and provide a seamless experience across all channels. Here are a few benefits and reasons why omnichannel marketing can be important for hospitals:
- Increased customer engagement
- Improved customer experience
- Greater understanding of customer behaviour
To thrive in today’s rapidly transforming market, leveraging digital healthcare and pharmaceutical marketing is the need of the hour. With the internet becoming the preferred option for the majority of people today, your hospital or healthcare centre must have a strong digital presence.
Following the above strategies can definitely help your brand grow. But you can experience a more targeted and growth-driven approach with Amura Marketing Technologies, a leading growth marketing agency in India. Amura, through its full-funnel marketing and MarTech expertise, has helped many renowned healthcare brands transform their businesses digitally. We believe that we can add value to your business too. So, are you ready to re-architect your healthcare marketing strategy with Amura? Get in touch with us today!