As businesses grow, they require advanced marketing and sales tools to manage customer interactions, streamline sales processes, and drive revenue growth. This is where HubSpot comes in. HubSpot is a comprehensive platform offering a suite of marketing, sales, and customer service tools.
However, not all businesses have the time, resources, or expertise to implement and leverage the full capabilities of HubSpot. This is where HubSpot solutions partners come in. In this blog, we will discuss what exactly HubSpot solutions partners do, the essential questions to consider before finding the right HubSpot partner, and the different types of HubSpot solutions partners.
How does a HubSpot Solutions Partner help?
HubSpot solutions partners are companies that are authorised and trained by HubSpot to provide services to businesses looking to adopt the platform. These partners help businesses implement HubSpot, optimise their use of the platform, and achieve their marketing and sales goals.
HubSpot partners are experts in the platform and can help businesses with a range of services, including:
Choosing the right HubSpot solutions partner is crucial to the success of your business. Here are some essential questions to consider before selecting a partner:
1. What are your business goals, and how can a HubSpot partner help you achieve them?
Before selecting a HubSpot partner, it's essential to have a clear understanding of your business goals and objectives. You should identify the specific areas where you need support and the outcomes you want to achieve.
When selecting a partner, make sure they have a track record of helping businesses achieve their goals. They should have experience in your industry and be able to demonstrate how they can help you meet your specific business objectives.
2. What specific HubSpot services do you require?
HubSpot offers a wide range of services, including marketing, sales, and customer service tools. Depending on your business requirements, you may need assistance with all or only some of these tools.
It's important to identify the specific services you require before selecting a partner. Some partners may specialise in specific areas, so ensure that the partner you choose has experience in the services you need.
3. What is your budget for implementing and using HubSpot?
The cost of implementing and using HubSpot can vary depending on the level of services you require. Before selecting a partner, it's important to determine your budget for implementing and using HubSpot.
Different partners may have different pricing structures, so make sure to understand the costs associated with the services you require. Some partners may offer flexible pricing options based on your business needs, so be sure to discuss your budget with them.
4. What level of support and communication do you require from your HubSpot partner??
Effective communication and support are crucial for a successful partnership with a HubSpot solutions partner. Before selecting a partner, consider the level of support and communication you require.
Make sure the partner you choose has a clear communication plan in place and can provide the level of support you need. Some partners may offer ongoing support and regular check-ins, while others may have a more hands-off approach.
5. What experience does the partner have with businesses similar to yours?
Experience is a crucial factor to consider when selecting a HubSpot partner. Look for partners with experience in your industry and with businesses similar to yours.
Partners with experience in your industry can provide valuable insights and recommendations specific to your business. They can also help you avoid common pitfalls and ensure a smooth implementation and adoption of the platform.
6. What certifications and qualifications does the partner have?
HubSpot offers a range of certifications and qualifications to partners, indicating their level of expertise and knowledge of the platform. Before selecting a partner, ensure they have the relevant certifications and qualifications for the services you require.
Certified partners have a deep understanding of the platform and can provide valuable guidance on how to maximise its value. They can also keep you up to date with the latest platform updates and best practices.
There are three types of HubSpot solutions partners:-
1. Sales partners
Sales partners specialise in implementing HubSpot's CRM system and providing sales consulting services to businesses. They can help businesses optimise their sales processes, improve their customer interactions, and drive revenue growth. Sales partners are ideal for businesses looking to implement HubSpot's CRM system and improve their sales performance.
2. App partners
App partners develop apps and integrations with HubSpot's platform to enhance its capabilities. They can help businesses customise the platform to meet their specific needs and integrate it with other tools and systems. App partners are ideal for businesses looking to enhance the capabilities of their HubSpot platform and streamline their operations.
3. Marketing agency partners
Marketing agency partners help businesses leverage the full capabilities of HubSpot's marketing, sales, and customer service tools. HubSpot agency partners can help businesses with everything from strategy development and implementation to ongoing management and optimisation of the platform. They can help businesses achieve their marketing and sales goals, increase lead generation, and improve customer satisfaction.
Generalist or specialist partners
When selecting a HubSpot partner for your business, it is important to assess the range of services they offer. Each agency specialises in different areas of the marketing and sales funnel, with some providing a broad range of services, while others focus on specific specialisations like branding or SEO. Thus, it is important to choose a partner that aligns with your specific business requirements.
Apart from service offerings, an agency's skill set should also be evaluated. While all HubSpot partners have the baseline knowledge of the platform and relevant certifications, some may be more proficient in certain areas or tools. Hence, it would be beneficial to consider a partner who can service other parts of your technology stack beyond HubSpot.
Moreover, industry specialisation is another crucial factor to consider. Some agencies only work with specific industries, while others work with a diverse range of clients. Collaborating with an agency that specialises in your industry can be an advantage as they already have knowledge of the market, consumers, and purchasing process. However, if you are looking for a non-industry-specific service or are in a niche industry, a non-specialised agency may be a better fit for you.
In conclusion, partnering with a HubSpot solutions partner can help businesses leverage the full capabilities of the platform and achieve their marketing and sales goals. By considering the essential questions mentioned above and understanding the different types of partners available, businesses can make an informed decision when choosing the right partner.
Amura Marketing Technologies is a global HubSpot-certified partner with extensive market experience and HubSpot expertise that help you:
We have expertise in all the 5 ‘hubs’ (Marketing, Sales, Service, CMS, Operational) that enable you to unify your marketing, sales and customer service activities, introduce automation, gain deeper insight into your prospects and more. With 13+ years of experience, an extensive market understanding across different industries, 150+ digital marketing experts, and an on-time delivery record, we can be your ideal HubSpot solution partner. So, are you ready to take your business to the next level with Amura? Get in touch with us today!