Users these days prefer buying anything and everything online. Be it something as small as a toothbrush or as big as a car or a house; online shopping has it all. And sellers need to take these changing customer buying patterns and preferences into consideration.
One platform that has become synonymous with online selling is Shopify.Shopify is an all-inclusive e-commerce platform that enables seasoned and new merchants to sell their products online. Launched over a decade ago, this platform has become the world's second-largest e-commerce platform, with nearly 11% of the total e-commerce market share. Shopify allows merchants to sell their products both online and offline.
As a merchant ventures into the online space, they’re expected to open a storefront, showcase their products, interact with customers, enable payments, and much more. Shopify offers all the necessary tools to carry out all these activities with ease. The platform simplifies the process of selling products over the web. So, whether you are a seasoned Shopify merchant or are planning to be one, having adequate knowledge of the platform is highly recommended. And we have got you covered!
Here are 7 Actionable Strategies to Increase Your Shopify Sales
1. Create High-converting Landing Pages
Whenever a user interacts with your ads, the one place that they are usually redirected to is the landing page. Thus, to increase conversions and sales, you need to have an interesting and interactive landing page. The content, visuals, and the overall flow of the page need to be user-friendly and appealing. In this way, the users will be encouraged to buy your products, thereby increasing your sales.
2. Drive Traffic Through SEO and SEM
Merely having a store on Shopify isn’t enough. One important thing that merchants need to consider is driving more traffic to their stores online. And the best way to do that is through SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). Driving more traffic will automatically increase your sales.
Having clear SEO and SEM strategies is the first step that you must take. SEO helps drive traffic to your site by indexing it through search engines. This way, your customers can find your website easily when they are looking for a specific product or service. SEO strategies help drive organic traffic to your website. On the other hand, you can also run paid ads on Google to get more customers on your website. Thus, a perfect blend of SEO and SEM strategies can effectively boost your sales on Shopify.
3. Address the Abandoned Cart
Abandoned carts are a massive concern in the e-commerce industry. It’s highly recommended for merchants using Shopify to address this issue on priority. One way to do this is by collecting the email addresses of your visitors. This way, you can interact with them and encourage them to complete their purchase by buying the products that they have left in their cart. To do so, you can also provide them with some offers or discounts. You can also address this issue by having a cart that works across multiple devices. That way, users can easily access their carts from mobiles, desktops, or tablets and complete their purchases seamlessly.
4. Get Customer Opt-ins to Nurture Future Sales
With Shopify Marketing, making the most of the existing traffic on your website is essential. One effective way to do this is by getting customer opt-ins. It’s a way in which customers consent to receive marketing communication from a brand. This communication could be in the form of emails, messages, advertisements, product updates, promo codes, etc. In order to accomplish this, we need to get these visitors’ contact information. Once this is done, it can be utilised in nurturing, engaging, and finally converting these visitors into customers.
5. Develop Email Marketing Campaigns
Email marketing has increasing popularity these days. It is an effective way to reach your customers and market your products. In order to do that, you need to develop email marketing campaigns in tandem with your TG. These campaigns also allow you to create hyper-personalised communication for your customers, thereby increasing your brand’s popularity and sales.
6. Optimise Marketing with A/B Testing
At times, merchants face the issue of choosing between multiple marketing ideas that are equally amazing. It’s very difficult to consider the available options and finalise the one that will resonate with the customers. There’s also the risk of choosing the wrong headline or design. But through A/B testing, you can overcome this issue. You can compare two versions of the same marketing asset and determine which one will resonate the most with your TG and get better results. So, whenever there’s a new idea, you can pitch it against the original one through A/B testing and continue optimising your marketing efforts. This will enable you to increase your sales.
7. Deliver a Responsive Shopping Experience
A study highlighted that 71% of shoppers are frustrated when shopping experiences are impersonal. This stat underlines that personalised buying experiences are no longer an option but a necessity. Through personalisation, you can show your customers product recommendations, related items, product bundles, etc. All these aspects increase the customer’s average order value. Responsive shopping experiences also help solve issues of browse abandonment, cart abandonment, and products staying on wishlists for too long, among others.
A happy customer is a key to a successful e-commerce business journey. And by leveraging these 7 actionable strategies, you can enhance your overall customer experience and boost your sales online. Shopify has helped some renowned brands like Heinz, Red Bull GmbH, Fitbit, Kylie Cosmetics, Penguin Books, etc., to grow their e-commerce businesses. And it’s time for you to join the club!
A leading Shopify marketing agency like Amura can help your brand achieve your business goals more efficiently through a MarTech approach and full-funnel marketing. So, are you ready to rethink your Shopify marketing strategies with Amura? Get in touch with us today!