Launching a new business or a product in the market can result in one of two things! It can either be the start of a wonderful journey or it can very well turn out to be a total fiasco. It’s a crucial moment for your business indeed! It needs all the attention and efforts you can put in. You would want to enter the market with a bang. For that, you need an airtight launch strategy that will propel your business well on its way up the growth curve.
Growth marketing involves non-traditional marketing strategies aimed to accelerate your business to rapid growth. This holistic marketing methodology has helped many businesses take a big leap in the long run. Needless to say, it’s an essential tool for launching newer products and services and guarantee a quick penetration in the market.
Here are five launch strategies based on growth marketing that will shoot your new product or service straight to the stars.
The consumer-journey funnel (add a link to funnel blog) maps out your customers at various stages on the path to purchase. So, your communication strategy should be curated at each stage of the funnel to push them further down till the purchase stage. It’s about guiding them on the journey to becoming your customer. They might not be willing to become your customer the first time they hear about you. This is where an effective growth marketing strategy helps you nurture your relationship with them. The key is to keep in touch with your regular customers while trying to convert the prospects as well.
- Boost Organic Visibility
Obviously, you would want to reach out to the people who are already searching for you! The way to do that is getting your SEO on point. When your website ranks higher on search engines, you have a platform where your traffic can be directed easily. You can then communicate your launch and immediately get their attention. Search engine optimization techniques include optimizing three areas:
- Keywords: Ensure you include all the high volume search terms so that the users that are searching for products or services similar to yours can find you easily.
- Meta Descriptions: Meta descriptions serve as a summary of your website on search engines, so make it short and informative.
- Keep text succinct: Your audience should know what they need to know about your offerings in the least amount of reading time possible.
- Try Remarketing
Here’s where it gets interesting! With the traditional model, there were a limited amount of “touchpoints” where you could reach out and influence a consumer. But today, digital touchpoint opportunities are nearly endless now.
- Collaborate with Bloggers
Did you know that Influencer marketing delivers 11X higher ROI (Source: https://www.tapinfluence.com/tp_resource/nielsen-case-study/) than traditional forms of digital marketing? Influencers, owing to their massive reach, have the power to a floodgate of opportunities to reach and engage with the right audience. They can help you get the word out about your launch. Having the right influencers on the right platforms can go a long way to create the necessary buzz.
Your marketing strategy should take into account collaborations with bloggers and Instagrammers. Depending on what your product or service is, you can get in touch with relevant influencers in your industry through events and sending free samples. It’s imperative that you reach out to the right influencers to promote your brand, as their recommendations shouldn’t look shammy or out of place.
- Optimize your Customer Service
Borrowing legal marketing terminologies, the rule of caveat emptor has been taken over by the rule of caveat venditor, the change is attributed to a more consumer-oriented market. The market is buyer-oriented today and customer service is one key area that can make or break your customers’ confidence in you.
Businesses with prompt customer service are likely to be preferred by customers over companies that take a longer time to address their customers’ concerns. Have a smooth customer service in place and carefully select employees. Your company’s representatives need to be patient, understanding and solution-oriented so as to offer your customers the wonderful experience they deserve.
- Leverage Email Marketing
This might surprise you! Email marketing is still one of the most effective ways to reach out and nurture your potential and existing customers. For an effective email marketing strategy, start by collecting the database of your potential clients. The more information you can gather on them, the better. Factor in aspects like age, profession, place of residence, previous purchase history, etc. to give them the information they need and probably affect a purchase or keep them loyal to your brand.
Understand various communication touch-points and cues that will help them travel down the funnel. Fine-tune your communication. In all, get them on your side. Marketing automation can be a huge help to leverage email marketing. So even though emailers seem outdated, they continue to be as influential as ever. So try to make the most of it you can.
These time-tested strategies can help you craft a highly personalized launch plan that will result in rapid market penetration and hopefully sustained influence on your customers. Remember to keep your focus on your customers and adjust your product or marketing accordingly to keep them happy. A well-tuned marketing funnel can not only lead to profitability but also give you a loyal base of dedicated customers.
Amura is the pioneer of digital growth marketing in India, specializing in effective growth marketing ideas that cater to launching or growing businesses across industries. By experimenting with multiple viable strategies, we find out which strategies work best for you and your customers so that your business takes off on the path to growth.
Looking to launch your new business? Talk to our growth marketing experts today to know how your business can benefit from our services.