Strategy for Tata Housing Amantra
Client Overview
Strategically located, Amantra rises elegantly from the curve of the Bhiwandi Kalyan Corridor as a beacon of style and higher living. The development is an inspired blend of urban tranquility and modern sophistication. With an ensemble of mid and high-rise towers, the tallest soaring 34 floors, this remarkable residential jewel offers beautifully designed and spacious 2 & 3 bedroom apartments.
Our Objective
Revamping the lead generation strategy with targeted campaigns.
Increasing the qualification rate of incoming leads.
Driving more site visits to achieve the sales target.
Key Marketing Challenges
01
This project struggled with negative reviews, news stories & complaints on google reviews
02
Location being closer a major trade center is on the outskirts of the city
03
Generating large lead volumes to achieve sales target
Our Approach
To meet the objectives, we implemented a comprehensive and integrated lead generation campaign focusing on the target audience, location advantage, and value proposition.
Targeted Media Planning & Landing Page Optimization:
Developed a user-friendly landing page to track visitors and improve conversions.Focused on location, pricing, and special offers to highlight key USPs.
Integrated Multi-Channel Campaigns:
Utilized Facebook, Google Ads, SMS, and other native platforms to generate high-quality leads.Tweaked campaign communications and creatives to generate high-intent leads while excluding low-intent users.
Campaign Optimization & Refinement:
Optimized the landing page for better UI/UX and conversion.Tested variations in copy and creatives for higher lead qualification.Focused on high-volume keywords, ad relevance, and targeting specific interests and behaviors on Facebook.
Amura’s Execution
We executed a highly targeted and data-driven strategy to engage key stakeholders in target businesses, leveraging advanced tools and personalised communication to maximise impact and efficiency.
Key Actions
Contextual Communication
Developed tailored messages emphasizing location, pricing, and offers.
Cross-Platform Outreach
Combined Facebook, Google, and SMS to reach a broad audience.
Lead Scoring & Qualification
Prioritized high-intent leads through customized follow-ups.
Behavioral Targeting
Focused on relevant interests, locations, and purchase behavior.
Results
The results were outstanding, showcasing the effectiveness of the optimized strategy in generating quality leads and increasing site visits.
3000+ Leads Received
At a CPL of 798 INR
80+
Site Visits
14% Qualified
To Site Visit Ratio