About The Client
EKTA World is a Mumbai-based real estate development firm famed for its thoughtful planning, marvellous architecture and excellent execution. The group has a number of success stories to its name including Lake Homes, EKTA Meadows, EKTA Terraces, Lake Superior, EKTA Empress, Ecstasy I & II and Eminent across Mumbai, Pune & Nasik.
About Life Ka Chance Campaign
EKTA World’s Virar project had 850 ready-to-move-in units & its Nasik project had 100 + ready-to-move-in units. However, the developer’s previous offer of a 20:80 flexi payment scheme did not elicit any demand as it wasn’t able to attract a larger audience.
The EKTA Lucky Home ‘Life Ka Chance’ campaign was created keeping in mind the aspiring home buyers who long to fulfil their dream of buying a house in Mumbai. The brand ambassador of the campaign was Anil Kapoor and the aim was to provide premium affordable homes to the potential buyers at a judicious price. The campaign offered deals valid on the projects in Virar and Nashik.
The campaign was executed as a non-governmental scheme inspired by PM Narendra Modi’s “Housing for All” initiative. A 5 phase contest was conducted where people had to register to enter the lucky draw and pay an amount of Rs.21,000 as a participation fee which was refundable. The results were announced on a lucky draw basis and winners got the chance to buy the homes at prices lower than MHADA rates.
The campaign had bidding for a Lucky Draw across 1,2 & 3 BHKs at rates lower than MHADA prices. The lucky draw process was managed both online & offline by HDFC Realty.
Online Websites such as www.ektaluckyhome.com and www.lifekachance.com also took online bookings & form submissions with a refundable deposit of Rs 21,000.
- In an industry first, home buyers enjoyed Delivery Insurance wherein they were covered by a third-party insurance company in case of delay of delivery.