Here’s a fun fact: There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.*
The takeaway? You’ll get the best Return on Marketing Investment by reaching your customers where they are, which is on their devices (especially if you’re selling a toothbrush, clearly).
Digital marketing is here to stay - it’s inevitable, when you consider the rise in mobiles, tablets, desktops being used across the country and world. Companies that make digital media a part of their overall marketing mix are more successful than those who just experiment with it for a while and let go. By letting it go, you’re missing out on a huge number of opportunities to reach your customers where they are spending their time throughout the day.
If we look at industry wise data, most of the top brands we know have embraced digital very well & also executed successful digital-first campaigns. Think about the Oreo cookie “playwithoreo“ ads on Social Media, or premium whisky brand Grant’s digitally-activated ‘The Awesome Job’ campaign to find the Indian Brand Ambassador.
Audiences in the digital world are active compared to a passive audience reading a paper or sitting in front of the TV. And that’s because, with digital media, you have the chance to put your brand in front of your target audience when it’s most convenient to them - in the day, when they’re at work, browsing online news sites, when they check their phones and so on. Think about it - how much time do you spend on the internet in the day?
Many big network agencies have started their digital arms or have started acquiring digital-only agencies to fill the gaps in their arsenal. This shows the precedence that digital will take over other mediums in times to come & also the growing client expectations, who now require integrated marketing campaigns to be able to reach their customers.
The obstacles in implementing digital campaigns can be no longer seen.
People are mobile, but brands are still ‘still’.
Go all out & shake up your marketing juices to add digital flavors to your communication. Your customers will love it!
*Source: Mobile Marketing Association Asia