The internet and extensive health-related information available today make patients more informed and discerning than ever. Most patients conduct thorough online research before choosing any healthcare provider or any course of treatment. Right from information on any particular illness to available treatment options, best doctors, hospitals, etc., every detail is available in just a few clicks.
Catering to such digitally savvy patients requires healthcare businesses to go beyond traditional marketing techniques. To compete in today’s technology and data-driven marketplace, they must leverage healthcare digital marketing strategies. They need to plan their healthcare marketing in a way that not only increases their brand awareness but also establishes thought leadership and creates stronger customer relationships. In this blog, we have collated the 5 best healthcare marketing strategies for 2022. Let’s delve right into it!
5 best healthcare market strategies to implement:
1. Omnichannel Marketing
To engage and nurture today’s more informed patients, healthcare marketing should be multifaceted and multi-channelled. In omnichannel marketing, various channels are integrated to interact with consumers and create a consistent brand experience. This can include social media outreach, blog posts, case studies, newsletters, texts and calls, emails, PPC ads, video content, content for TV and radio, in-person events, etc.
Curious prospects can navigate through all these channels while experiencing a consistent brand voice and tonality throughout. For this, focusing on both inbound and outbound marketing is essential. Next comes building a content strategy that touches upon every possible prospect need. Then comes having a diverse media channel network to include prospects at every stage in your marketing funnel.
2. Have Creative Video Testimonials
In today’s world, the one thing people trust the most is the experience of fellow patients. This assures them of the authenticity of the brand and the healthcare service providers. So, the best way in which healthcare businesses can reach and impact their target audience is by capturing a client’s video testimonial that narrates their experience with the brand and what appealed to them the most! A video testimonial is also a great way for brands to build a personal touch with their potential clients while marketing their products or services. So, healthcare brands should never miss out on this opportunity.
3. Create Qualitative Content
As we have already seen, the internet is the go-to option for modern-day patients. Hence, healthcare businesses need to establish themselves as thought leaders to inform and help their potential customers with useful health-related information. Once the brand has created enough qualitative content, it becomes easier for customers to trust it in the future.
4. Leverage Telemedicine
The pandemic changed the entire world, and one major change that it brought was in the way patients sought treatment. With technological advancements and social distancing becoming the new norm, an increasing amount of patient-doctor interactions became digitised. Furthermore, the patients now expect much more flexibility while choosing their treatment options. Hence, for a healthcare brand to emerge as a market leader, it should leverage telemedicine and make it more accessible and effective for patients.
5. Adopt Referral Marketing
For healthcare facilities, referrals from doctors and other medical professionals can be extremely beneficial in reaching out to their potential customers. Referrals are in fact, one of the most effective organic marketing strategies for reaching your potential customers. Establishing and nurturing a referral network is the first step in initiating the referral marketing process.
As modern-day patients bring a new set of preferences and expectations, healthcare businesses must design a digital marketing strategy that caters to all their needs. With the evolving marketplaces and customers making the internet their go-to option, that’s where your healthcare business needs to be to succeed. Following these strategies can definitely help your business get an edge. But you can experience a more targeted and growth-driven approach with Amura Marketing Technologies, a leading healthcare digital marketing agency in India.
Amura, through its full-funnel marketing and MarTech expertise, has helped many renowned healthcare brands digitally transform their businesses and can add value to your business too. So, are you ready to rethink your healthcare marketing strategy with Amura? Get in touch with us today!