Increasing Doctor Engagement with E-detailing & Marketing Automation in Healthcare

It's time for pharmaceutical companies to move with speed and put into place these marketing automation strategies. It's a good thing that it doesn't require a huge financial investment to get started.

Marketing automation has been used to a big level of success in other industries. I believe the same can happen in the healthcare industry.

I am surprised that it is only now that methods like e-detailing are picking up speed. I guess the pandemic has really changed a lot.

E-Detailing has its biggest advantage as time saving. The amount of time saved as opposed to traditional techniques is immense.

Marketing automation is kind of like a double edged sword. It can be beneficial or detrimental depending on how it is used.

Automatic analytics for the doctors is a great step forward. It's something that the doctors will be very excited about once fully implemented.

I am impressed by the level of research you did for this write-up. It basically answers every question I might have had.

A better way to do this is to introduce the new systems alongside the old ones. That way the transition will be much smoother

Your chart on the benefits of automation is very descriptive. I have learnt a lot from it.

The technology is what constrains the taking up of e-detailing. It requires a huge shift in how the doctors and customers operate.

E-Detailing is better in every way imaginable compared to the old way of doing things. The adoption may be slow but we will get there eventually

Best solution to increase doctor's engagement. What I am more concerned about is how are we going to track the e-detailing platform performance, what metrics to keep a check on? Is there any possible way to measure the product sales that can be attributed to e-detailing?

This is inevitable!!!However, it is a slow process but hey may as well start now. One of the few perks that this pandemic has.

Market automation allows you to provide nice brand experience to the doctors. This is a great approach.

With all the proven benefits of marketing automation, I wonder why it has not been widely adopted yet. Pharma companies need to pick up the pace.

Meaningful interactions should be the cornerstone of all e-detailing. Once you get that right, everything else naturally falls into place.

It takes a bit of financial investment to really kick off marketing automation. However, the potential returns can be so attractive!

The plethora of benefits of marketing automation can't be overstated. It's a no-brainer that marketing automation is the future.

The automatic analytics feature of e-detailing can help doctors a lot. They would have all the data analysis they need in an instant!

E-detailing coupled with marketing automation is a magical combination. When the two are employed we are bound to see some amazing positive changes in the industry.

Among the biggest benefits of E-Detailing is the higher ROI. Everyone would love to get more returns for their investment!

E-detailing has so many advantages over the traditional way of doing things as you have so elaborately explained here. I am in total support of it.

I am disappointed that marketing automation has not yet been universally adopted. The potential benefits are too many!

Doctors nowadays are too busy and short on time. I can see how e-detailing can make them a lot more efficient.

E-detailing improves service delivery while cutting down the costs. It's something the entire industry should embrace.

I have to give it to technology. It has changed our lives for the better in ways I never even thought possible!

This is a content one can't do with. Am enjoying this post each time a read through it.

The requirements for this are a bit of a challenge especially these days. I do hope that we get to this point once the virus is over. It is just hard to move right now.

Agreed! I would like to know, do doctors participating in Virtual e-detailing receive better understanding of the mechanism of therapeutic action of specific medicine and its side effects, compared to standard visits?

Automation in marketing enables you to give great brand experiences to the doctors. The approach is made to mix with and add value.

I love visiting your blog because of its cool and good contents I always find in it. But the e-detiling cannot be helpful for operation cases I think. The disadvantages of this platform should please be looked into to the minimal.

I am all for this but the tech must be there for everyone to enjoy it. A hindrance to automation is at times an area cannot be reach. I hope that issue gets solve as in this crisis. Cyberspace is vital more than ever.

Let us use the internet for good. This is the perfect time to utilize the power of modern era.

This will be a good help in the new normal. A lot of people will surely benefit from this.

Virtual e-detailing is very timely, specially with the pandemic we have. Thanks for the good info.

This is a good innovation. In Healthcare time is of the essence so automation will fast track it heavily. That seconds save can save a life.

You need to blend e-detailing along with marketing automation. This will give you a complete brand experience.

I have been following your blogs for sometimes now, they always come with first hand information. The world is getting virtual gradually where everyone dime thing will be electronic. E-detailing and marketing automation must be achieved.

It is an era of e-everything. It is efficient to do things via online. You get to save a lot of time and get your services done on time.

This isometing new. Does everyone know about this? It's an interesting forum though to all medical practitioners out here.

I sure hope this method will not just help the company but also those people who dearly need good services.

Informative blog! Is there any specific guidelines for a doctor that needs to be followed?

Nice, just one question - Are doctor's contacts or database needed for this?

Marketing automation enables you to provide the best brand experience to the medical staff. It's valuable and provides detailed information.

Great solution! This will be an interactive and new way of doctor's engagement.

Quality Content! Very informative and to the point. I have one question regarding doctor engagement, apart from e-detailing and marketing automation, are there any specific rules for increasing doctor engagement online?

Interesting. Quick question: How do you think the normal e-detailing solutions has been impacted due to the COVID unrest?

The blog is quite informative. I would like to know, like are there any major setbacks of virtual e-detailing that would impact the engagement?

Blog itself is very explanatory, educating the reader about marketing automation & e-detailing concept. Can you help me that what should be my approach towards the doctors in the first place so that I can engage them & meet their expectations?