In our fast-paced world today, one thing that we are constantly running short of is TIME. Be it any industry, time is a crucial element for success. Marketing is no exception to it. Most marketing teams are extremely burdened with managing a plethora of activities ranging from generating new leads, nurturing them, converting them and everything in between. So, how do you manage the workload of your team without letting it impact the overall performance?
Marketing automation is the answer you are looking for. Marketing automation can not just help keep your sales pipeline full but also free up your valuable time for other activities. In fact, 80% of businesses using marketing automation generated more leads and a 77% increase in conversions. This goes on to highlight the importance of marketing automation. Moreover, marketing automation can be extremely beneficial in saving time, reaching customers more effectively and keeping a track of the results. Considering marketing automation for your business? Here are 5 smart B2B marketing automation tactics you might find useful.
1. Email Automation
As a business owner, you would want to spend most of your time growing your business rather than sending emails and addressing every customer enquiry. At the same time, you can’t ignore your customers as they are the focal point of your business. Fortunately, there’s a solution for both these needs- email automation. Email automation not just helps you streamline your communication process but also saves time and money.
With email automation, you can set some predefined rules to send personalised emails to your customers based on their actions. For example, you can automate the first mail that your customers will receive once they sign up for your mailing list, or you can send reminder emails to those who might be interested in your offerings but haven't completed the purchase. Similarly, there might be mailers written for every possible action that your customer might or might not take. Then your only job is to meticulously monitor your mailing list and ensure that you send out personalised emails. Everything else will be taken care of by automation.
2. Lead Tracking
In marketing, getting more leads is the primary focus for most businesses. But deploying equal resources on all the accounts can be tedious. Especially when some accounts might perform well while others will not. The best way to tackle this issue is by automating lead tracking. This will help your marketing teams keep track of the accounts that are getting the most qualified leads and segregate it from others. That way, you can dedicate more time and effort to those specific accounts and try different approaches to improve the performance of other accounts.
Creating engaging landing pages, lead magnets, personalised emails, leveraging social media ads, etc. can be a great way to track and get more leads. There are many tools available for lead tracking in B2B marketing automation. You can use these tools to get real-time website tracking and lead flow. It will also help your sales teams with useful user data that might boost the conversion rate.
3. Lead Nurturing
Today, customers are more tech-savvy and aware of their buying preferences. Thus, nurturing these customers requires opting for a personalised approach. In B2B online marketing, your prime focus is to get the lead on a sales call. So, if you automate your lead nurturing campaign, you can reach your target audience more effectively and convince them that your offering is a perfect fit for their needs. That way, you reduce the time taken to opt for a sales call and speed up the conversion process.
4. Multi-channel Campaigns
With the widespread use of social media, B2B marketers have various channels to communicate with their target audience. By automating your communications across different channels, you can boost your campaign reach and brand awareness. You can begin with automating one channel until you get a grip on it; for example, you can start with nurturing email campaigns. You can then move on to a multi-channel automating approach. Multi-channel automation targets leads at every touch point across channels throughout their buying journey.
5. Customer Profiling & Data Enrichment
In business-to-business marketing, just having the leads isn’t enough. Knowing these leads at a personal level is also essential. This can be done using various available automation tools. They help you find all the information about your lead, including their names, title, contact number, social profiles, and a lot more. This information will help you have a more personalised engagement approach throughout your lead’s buying journey.
Final thoughts
In B2B marketing, technology can be your greatest ally if used smartly. Along with reducing your work pressure, it also helps bring in more leads, nurture them effectively, and convert them faster. These tactics can surely help give your business a competitive edge. You can take your marketing game to the next level by partnering with a leading B2B digital marketing agency like Amura Marketing Technologies.
Amura, through its full-funnel marketing and data-driven MarTech solutions, has helped many leading businesses automate their marketing efforts and increase their revenue effectively. So, are you ready to take your digital marketing game to the next level with Amura? Get in touch with us today!
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