Digital marketing is one of the most rapidly growing industries, with new advancements made daily. Most business owners and marketers know the different digital marketing factors, such as social media and SEO. Even in a small market, most people have heard of Google.
However, numerous factors are involved in digital marketing that beginners often overlook or misunderstand. As technology is evolving, so is digital marketing. Marketing managers need to be on the cutting-edge of new technologies to adapt and meet customer needs. This list will cover some digital marketing trends expected in 2022 and their impact on the industry.
One of the biggest technological revolutions throughout the history of humankind is the widespread dependence on the internet. It has gone from being used by only a few to a tool that even babies use! The advancement of the internet and its many applications have led to digital marketing.
Today, digital marketing can be used for everything from advertising to distributing health information and much more. This informative blog post covers seven digital marketing trends that will take place over the next five years and what you can do to stay afloat in this ever-changing industry.
Digital Marketing Trends to Look out for in 2022
1. Voice Search Optimization
A new trend in digital marketing is the development of voice search optimization. This new technology allows people to search the internet and devices using only their voices. Businesses, especially those selling products on Amazon, will need to adapt to this change to lure customers looking for products using their voice rather than typing what they are searching for on a small device.
The rise of voice search is another digital marketing trend to watch. Now that Google has added a virtual assistant to its search engine, many people are beginning to use it for asking questions and performing searches. As a result, the percentage of users using voice search is expected to increase by 9.7 percent in 2022 due to its growing popularity.
2. Rising Popularity of AR and VR
Augmented reality, or AR, and virtual reality, or VR, are two major digital marketing trends we can expect to see in the next five years. These innovative technologies are still new and improving but seem promising. Augmented reality and virtual reality have been around for a while, but they have only currently become popular with consumers. Now that many affordable and user-friendly options are available, businesses are taking advantage of the growing popularity of AR and VR to market new products.
3. More Influence of AI and Machine Learning
Artificial Intelligence (AI) is already being used by businesses to automate tasks and make other business processes run more smoothly. For example, a recent survey revealed that 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability. By 2022, we can expect the use of AI to increase with the coming rise in popular applications of this technology.
4. Intent Monitoring
Today, we see companies like Google and Facebook collecting vast amounts of data on their users. All this is an attempt to better the service these companies provide. By 2022, this trend will increase even more with specific software tools. This software will collect information on how people interact with ads and websites to make the online experience better for each user.
A recent survey in 2020 revealed the valuation of the market size of global video streaming at USD 50.11 billion, which is further expected to expand at a 21% compound annual growth rate from 2021-28. In 2022, live streaming applications will continue to grow as more consumers use the medium. As a result, you can expect a more significant percentage of people streaming their lives and businesses on video applications.
6. Organic SEO
Google has made a significant move to remove black hat SEO tactics from its search engine to increase the organic rankings. By 2022, organic SEO standards will continue to grow with more advanced algorithms. This type of SEO is more ethical and practical than black hat methods, and this is just one example of how business trends are changing as the internet continues to evolve.
The Need to Keep up with the Trends
Marketing trends for 2022 will be more critical to implement than ever. As more consumers turn to digital mediums such as the internet and social media, you need to adapt your marketing strategy to meet this demand. To be successful in a business, you must stay on top of the changes in digital marketing and be aware of upcoming trends. To achieve this, chalk out the steps to be taken to keep up with the prevailing digital marketing trends.
Start by investing in the right technology. This includes advertising platforms, search engine optimization tools, and other technology programs. Social media sites like Twitter and Facebook are a boon for connecting with consumers whose reactions would, in all likelihood, influence the opinions of others
Finally, don't forget about email marketing! This is one of the most effective digital marketing trends for delivering information to your target audience. Revamping your business and keeping up with the latest trends is vital for staying afloat in the marketplace. If you want to create a successful business, you need to stay current with the latest ideas and information on your brand's market.
2022 brings new challenges and opportunities for marketing managers, and trends in digital marketing can help you keep up with these changes. With so many new technologies available, you will have to research the right ones for you and your business and learn how to implement each one.
A challenge to keep with the trends will arise for digital marketing agencies and companies. Most successful companies will adapt to digital marketing trends and pivot to new ideas as they arise. Digital marketing agencies will be critical to these businesses to help guide them to where they need to be. It would not be incorrect to state that companies that adapt to the changing times will stand to gain significant benefits. Connecting with a leading digital marketing agency like Amura Marketing Technologies will help you make that transition. Furthermore, Amura Marketing Technologies offers digital marketing services to help you stay ahead of this evolving industry