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Blogs by Author : apurv misal

From spam emails, display, and banners, which were the currency of publishers up until recently, digital marketing has come a long way. Today, we can confidently say that display, in all its forms - banners, pop-ups, interstitials, etc. no longer have the same impact they did, a few years ago. One of the primary reasons for this phenomenon is the increasing desire for a non-intrusive and seamless internet experience.