Growth Marketing at Amura, for me as an art person, is all about Visual Experience and how it affects a viewer at different stages of a customer journey. An agile process lets us constantly optimize the creatives based on the data received from A/B Testing.
It all starts with how would viewers react to an advertisement?
Would the colours used in the ad evoke the right emotions in their minds?
Would the viewer be able to read a font type in just 3 seconds?
Would the advertisements strike the right cord with their mindset?
Would they relate to the imagery used in the advertisement?
How do we get viewers to see our ads and click on the CTA?
How do we differentiate our ads from a million others on the web?
How would viewers react to communication?
Once we have the right answers to all these questions and have successfully run the campaigns we not just learn from the mistakes but also apply the success metrics in the upcoming campaigns. All these learnings, challenges and amazing work culture is what gets us going at Amura.
Final verdict, from what we have learnt from Growth Marketing is that there can be small failures but they don't impact the success of the campaign.