Ishanya is an incredible fusion of design, art, fashion, food, leisure and business. Spanning a remarkable 6,00,000 Lac sq. ft., it caters to a range of home décor needs under 1 roof, with different sub-brands that include Houslife and The HomeSukh, services like MyFitBHK and leading global brands like the Ashley HomeStore.
The aim of the campaign was to promote the brands and create home & lifestyle inspiration for people by showcasing the incredible shopping experience along with the refined products of its renowned brands.
Amura came up with a go-to-market strategy for Ishanya Mall with an aim to increase the number of walk-ins via our digital campaigns and to increase their sales within a year.The strategy revolved around the main brands of Ishanya Mall such as Homesukh, Houslife, MyFitBHK and the global brand Ashley, which is North America’s largest furniture brand launched exclusively in Pune at Ishanya.
The brand was positioned as the biggest and only furniture destination that caters to people’s home decor needs as a one-stop platform and offers them with an exclusive lifestyle concept. Amura helped the brand to understand its audience segmentation by conducting an extensive research and audits and mapping them with its sub-brands with the help of digital campaigns, taking in hand different initiatives for the brand.