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Amanora Park Town is a completed mega township based in Pune. It is a unique, exclusive township incorporating the latest technologies and also first-of-its-kind services for its customers. Amanora also prides itself in being a part of the ‘digital living’ experience.

Campaign & Execution

After brain-storming with Amanora, Amura decided to re-design the web site entirely. A new design for i-pad and handheld devices which was adapted to desktop version. A grid layout for easy navigation was chosen to make the usability easy.

Instead of using rendered images, actual photographs were put to give a more realistic feel to site visitors. Visitors believed in ‘what is said and what is seen’.

This helped to generate trust and confidence that translated into higher engagement. A click to call button and live chat option was also added for immediate feedback thus improving conversion ratios.