Growth Marketing

Traditional marketing strategies fail to deliver long-term business growth. That’s where Growth Marketing comes in. Growth marketing is intelligent, data-driven marketing that goes beyond the traditional lead-generation approaches to focus on attracting more engaged customers. By focusing on the entire user lifecycle, growth marketing helps in attracting the right customers, keeping them engaged, and turning them into brand evangelists.

1. Implementing solutions across the customer funnel
2. Setting up small experiments to test innovative strategies
3. Scaling strategies that work
4. Deep-diving into data at every level
5. Incorporating collaborative processes

Traditional Marketing involves a set strategy around the traditional “set it and forget it” approach. Traditional marketing helps build your market presence, get customers’ attention and see them to the top of the funnel. That’s about it!

Growth Marketing agency helps you attract new customers, keep them interested, and turn them into brand evangelists. Using techniques like content marketing customers can be led further down the funnel and closer to a purchase. The major strength of digital growth marketing is to nurture an ongoing relationship with the customers and increase their customer lifetime value.

• Growth Marketing is Experimental
• Growth Marketing Creates Demand
• Growth Marketing is Consumer-centric
• Growth Marketing is Data-driven
• Growth Marketing involves Agile Teams & Processes

Growth marketing is when you focus all of your business efforts on growing an audience or community of brand loyalists. It’s simply focusing on growing an audience instead of selling a product. This broader concept helps grow an audience and test various channels, whereas growth hacking is literally executing a specific tactic, on a specific channel, that grows that audience. Growth marketing is slow and steady, in a sense, and growth hacking is fast spurts of spontaneous growth. Growth marketing is the future. A well-thought-out growth marketing strategy can help marketers use real-time data to identify which efforts are working and which aren’t.

Growth marketers differ from the traditional attitude that things will work out for the best.Growth marketing experts constantly pursue to achieve growth through constant ad testing, website tweaks, and generating newer solutions. Growth marketing involves adding value through customer funnel. In simpler words, growth marketing attracts users, engages and retains them with the intention of finally turning them into your brand champions.

There’s no guessing or gut feeling in growth marketing. It deep dives into the data and figures out strategies that are working, making use of all the modern analysis tools.

When you are looking to grow, having creative ideas is a must. When AirBnB started, they provided free professional photography services to every person listing with them – which became a key driver for their growth. Coming up with newer Growth Marketing Ideas can work wonders for your business.

As a marketer, your goal is not tricking people into buying something they don’t want, but to communicate its benefits. To do that and eventually help people with your product or service, you would have to understand it better.

Trying newer things that fail shouldn’t be a de-motivator. On the contrary, failed experiments are the quickest way to gain valuable information, eventually hitting the right chords.

An essential ability of a successful growth marketer is the ability to blend both qualitative and quantitative info into a compelling story that will resonate with your audience.